Anna Potapova is Staff Content Strategist at AliExpress (part of Alibaba). She changed team positioning from pure localization to Content Design, built a style guide and a system to maintain it, established standards for AI generated content in multiple languages and improved business metrics while reducing production costs. Anna has been featured on several podcasts (Content Strategy Insights, Writers of Silicon Valley, Localization Leaders), joined UX Evenings @ Google, and co-found a monthly meet up for content designers in China.
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