Content Strategist and Copywriter

The Content Strategist and Copywriter is responsible for the creation and execution of brand and product storytelling across print, digital (video, social, eCommerce), packaging, and in-store channels. The strategist will work cross-functionally to understand consumer insights and behavior, merchandise growth strategy, and design inspiration to craft engaging content for all marketing channels. 

The role will focus on shaping branded messaging and giving each product and story a unique angle and connection back to the larger brand narrative. This highly collaborative role reports to the Art Director and ensures that on-brand and strategic messaging is consistently communicated across channels. The strategist has a passion for both brand and product storytelling, finding unique ways to engage customers, prospects and the community across multiple touchpoints.

What Will You Be Doing?

• Shape brand narrative to be reflective of brand heritage while modernizing to speak to current customers & appeal to the new generation of customers
• Works closely with the eCommerce, Merchandising, Marketing, and Design teams to conceptualize seasonal product storytelling and work with internal partners and creative agencies to execute content plans and deliverables according to established strategy and intent. 
• Define a strategic approach to editorial content based on appropriate research activities and findings including persona studies. 
• Build actionable content roadmaps that serve as the backbone of content production and performance to fuel brand awareness, acquisition and customer growth. 
• Execute all product detail, email, on-site, digital and in-store copywriting needs to ensure consistent messaging across all channels.
• Support the social media team with social content + copywriting.
• Drive month-to-month editorial strategy for email and social media.

Requirements

• Bachelor’s degree in English, Writing, Communications, Marketing, or a related field
• 3-5+ years of content strategy and copy experience across premium contemporary fashion, beauty, or lifestyle brands
• Excellent communication and presentation skills
• Thrives working under deadlines and with multiple projects simultaneously
• Experience crafting a brand narrative that reflects consumer insights and brand marketplace positioning
• Experience developing editorial content calendars 
• Exceptional writing, research, and communication skills
• Strong understanding of the target audience and industry trends.
• Proficiency with content management software (Asana), social media platforms, Google drives
• Proven experience leading content strategy and digital roadmap projects in a complex business and marketing environment
• Excellent problem-solving skills and a collaborative team spirit
• Strong interpersonal skills
• Ability to channel constructive feedback to the success of the project at hand

Diversity Vision Statement:  We are committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. We are an equal employment opportunity for minorities, females, protected veterans and the disabled.

We are committed to providing equal opportunities in employment, and treating our associates and applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, or any other legally protected factor.