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Responsibilities

  • Support the Content Strategist in content production, including working with SME to create various content - product one-pagers, segmented talk tracks, targeted positioning, pilot playbooks, competitive fact sheets, sales tools/tips, quick reference cards, sales presentations, etc.
  • Manage internal communications and feedback loop between sales and marketing departments
  • Manage content life cycle - publishing to identified platforms, including the creation of thumbnail descriptions (i.e., Hubspot Marketing, Hubspot Sales, Sales Portal, and Partner Portal)
  • Collaborate with Digital Marketing team and maintain the Content Repository
  • Configure and Manage the Marketing Asset Management Solution
  • Working with Sales and Marketing management, create the taxonomy to identify/tag content relevant to the Marketing/sales funnel/stages 
  • Organize and manage content publishing in the Portal
  • Identify and implement best practices per the platform and work with the implementation team to execute
  • Measure the effectiveness of content – analyze and provide feedback to content creators on what’s working and what’s not; make recommendations to senior leaders
  • Generate analytical insights to inform optimal user experience, drive conversion improvement/traffic, and quantify impact while identifying technical and platform improvement opportunities.
  • Create and maintain a cadence for communicating and distributing new content and/or changes to marketing content to Sales & Marketing
  • Manage internal communications and provide a feedback loop between sales and marketing departments
  • Partner with internal teams to develop a cohesive communication strategy to the field on how to optimize the content journey for targeted personas and best utilize enablement and customer engagement platforms.
  • Foster strong relationships across the sales organization to keep abreast of sales strategies and opportunities for improvements to the Asset Management platform
  • Work with Sales Enablement and Human Resources to foster education and support the onboarding process for Sales and Marketing employees
  • Support the Partner marketing content strategy
  • Generate analytical insights to inform optimal user experience, drive conversion improvement/traffic, and quantify impact while identifying technical and platform improvement opportunities.
  • Collaborate with Analytics, Paid Media, and Social teams to identify the best content for promotion

Requirements

  • 3+ years increasing responsibility in Sales Operations, Enablement and/or Marketing (preferably in B2B)
  • 5+ years experience in B2B Product / Solution Marketing, Sales Enablement, or Field Marketing
  • Minimum of 3 years in operations or technology-related roles
  • Critical-thinker and problem-solver
  • Strong organizational and prioritization skills and attention to detail
  • Understanding of enterprise software buyer journey
  • Experience and knowledge in content writing best practices
  • Experience and knowledge in content writing best practices
  • Understanding ABBYY's mission, vision, messaging, and tone of voice
  • Excellent writing skills and editing skills
  • High sense of industry and desire for excellence
  • Proven success in marketing or sales enablement/operations roles requiring extensive interaction with sales and working cross-functionally in a fast-paced, highly dynamic environment
  • Experience with Microsoft 365 Suite, Salesforce, HubSpot, and sales enablement platforms (Highspot, Seismic, etc.) is a plus

Education

  • University Degree (BA/BS) in technology, business, communications, writing, or marketing, or equivalent preferred
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ABBYY
Visit website Charlotte, NC
ABBYY is a Digital Intelligence company.
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