Support the Content Strategist in content production, including working with SME to create various content - product one-pagers, segmented talk tracks, targeted positioning, pilot playbooks, competitive fact sheets, sales tools/tips, quick reference cards, sales presentations, etc.
Manage internal communications and feedback loop between sales and marketing departments
Manage content life cycle - publishing to identified platforms, including the creation of thumbnail descriptions (i.e., Hubspot Marketing, Hubspot Sales, Sales Portal, and Partner Portal)
Collaborate with Digital Marketing team and maintain the Content Repository
Configure and Manage the Marketing Asset Management Solution
Working with Sales and Marketing management, create the taxonomy to identify/tag content relevant to the Marketing/sales funnel/stages
Organize and manage content publishing in the Portal
Identify and implement best practices per the platform and work with the implementation team to execute
Measure the effectiveness of content – analyze and provide feedback to content creators on what’s working and what’s not; make recommendations to senior leaders
Generate analytical insights to inform optimal user experience, drive conversion improvement/traffic, and quantify impact while identifying technical and platform improvement opportunities.
Create and maintain a cadence for communicating and distributing new content and/or changes to marketing content to Sales & Marketing
Manage internal communications and provide a feedback loop between sales and marketing departments
Partner with internal teams to develop a cohesive communication strategy to the field on how to optimize the content journey for targeted personas and best utilize enablement and customer engagement platforms.
Foster strong relationships across the sales organization to keep abreast of sales strategies and opportunities for improvements to the Asset Management platform
Work with Sales Enablement and Human Resources to foster education and support the onboarding process for Sales and Marketing employees
Support the Partner marketing content strategy
Generate analytical insights to inform optimal user experience, drive conversion improvement/traffic, and quantify impact while identifying technical and platform improvement opportunities.
Collaborate with Analytics, Paid Media, and Social teams to identify the best content for promotion
Requirements
3+ years increasing responsibility in Sales Operations, Enablement and/or Marketing (preferably in B2B)
5+ years experience in B2B Product / Solution Marketing, Sales Enablement, or Field Marketing
Minimum of 3 years in operations or technology-related roles
Critical-thinker and problem-solver
Strong organizational and prioritization skills and attention to detail
Understanding of enterprise software buyer journey
Experience and knowledge in content writing best practices
Experience and knowledge in content writing best practices
Understanding ABBYY's mission, vision, messaging, and tone of voice
Excellent writing skills and editing skills
High sense of industry and desire for excellence
Proven success in marketing or sales enablement/operations roles requiring extensive interaction with sales and working cross-functionally in a fast-paced, highly dynamic environment
Experience with Microsoft 365 Suite, Salesforce, HubSpot, and sales enablement platforms (Highspot, Seismic, etc.) is a plus
Education
University Degree (BA/BS) in technology, business, communications, writing, or marketing, or equivalent preferred