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Content Marketing Manager

ABC Fitness Solutions Sherwood, AR
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Job description

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

ABC Fitness produces a wide variety of content across owned and earned media channels. We are looking for a customer-centric, results-driven, Content Marketing professional to inform, manage and execute on a comprehensive content strategy that spans the full marketing lifecycle. This highly collaborative, cross-functional position is equal parts creative and process-driven. The ability to efficiently produce high quality, compelling and grammatically correct written content is critical. The Content Marketing Manager reports to The Vice President of Product Marketing. This role drives content and process; it has no direct reports.  The ideal candidate is an excellent storyteller with a publisher’s mindset and maniacal attention to detail. He/she/they love language and thrive in a fast-paced, deadline-driven environment. Fitness industry, multi-location retail, franchise or similar experience is required.  

WHAT YOU’LL DO:

  • Create and manage ABC’s content marketing calendar. Balance the needs of the ABC brand with new product launch, evergreen and industry event marketing content.  
  • Ideate and create content that attracts qualified prospects to our owned properties, including web copy, blog posts and landing pages, white papers, e-books, reports, webinars, infographics, social media, etc. 
  • Partner with product, marketing and sales to identify audience segments and create content based on relevant customer insights. 
  • Work closely with the paid media team to optimize content for SEO and effectively scale content across all channels, driving higher ROI for each piece.  
  • Ensure digital ads and other lead gen assets are on brand and provide a cohesive user experience from first impression to landing pages.  
  • Conduct competitive audits and maintain a keen sense of customer & industry trends to ensure ABC reacts swiftly to quick-turn opportunities. 
  • Oversee and manage internal content review process across all relevant stakeholders. 
  • Contribute to the post-campaign debrief process by gathering learnings across all marketing channels. 
  • Establish workflow for requesting, creating, editing, publishing, and retiring content. 
  • Inform and influence the social media strategy with an emphasis on Linkedin. 
  • Ensure ABC’s brand voice is expressed consistency across all channels. 
  • Manage freelancers and creative agencies as needed.  
  • Support internal marketing communications strategy and execution.  

WHAT YOU’LL NEED:

  • Bachelor's degree in Marketing, Journalism, Public Relations or related discipline 
  • 3-5 years of experience marketing in a creative, writing-focused role in developing content in American English.  

But wait, there’s more…

BONUS SKILLS: 

  • Strong ability to translate products, services, customer insights and trends into unique marketing narratives 
  • Ability to articulate the business goal behind the creation of a piece (or series) of content.  
  • Demonstrable success in building, executing and scaling cross-functional programs or marketing campaigns from concept to completion. 
  • Ability to prioritize and drive alignment between multiple stakeholders at various levels and in different locales. 
  • Strong analytical skills and data-driven thinking. Experience reporting on content and campaign performance.  
  • Superior organizational and project management skills.  
  • A willingness to embrace change and to adapt strategies on the fly. 
  • Inherent professional drive and challenger mentality. Displays a consistent can-do attitude and is willing to go the extra mile to ensure an outstanding final product. 

WHAT’S IN IT FOR YOU: 

  • A work environment built on ideation, collaboration, and our Core Values of integrity, excellence, results, respect, team & community.
  • A fast-growing & fast-paced start-up culture prime for the picking. It’s a vibe!
  • People-focused benefits including Medical, Dental, Vision, 401K, Best Life & more.

ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION:

ABC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.  We are intentional about creating an environment where employees, our clients and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person’s diversity, including the extent to which they are similar or different. ABC leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to diversity, equality, belonging and inclusion at abcfitness.com

ABOUT ABC:

ABC Fitness Solutions (abcfitness.com) is the premier provider of software and related services for the fitness industry, and has built a reputation for excellence in support for clubs and their members. ABC is the trusted provider to boost performance and create a total fitness experience for members of clubs of all sizes whether a multi-location chain, franchise or an independent gym.

Founded in 1981, ABC helps nearly 16,000 clubs and facilities globally perform better and more profitably offering a comprehensive SaaS club management solution that enables club operators to achieve optimal performance. ABC Financial is a Thoma Bravo portfolio company, a private equity firm focused on investing in software and technology companies (thomabravo.com).

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Salary range Not specified
Date posted 4th January 2022
Commitment Full-Time
Place of work Remote (United States)
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