Position is currently virtual but will eventually return to hybrid.
This position is responsible for generating ideas for and executing new content types for the agency and its clients, producing and maintaining content calendars, conducting interviews and other research on industry-related topics, and proofreading materials before publication.
DUTIES AND RESPONSIBILITIES:
Identifies clients’ needs and gaps in content and recommends new topics.
Researches industry-related topics (combining online sources, interviews and studies).
Writes clear short and long-form marketing copy to promote agency and client products/services such as, but not limited to, web pages, blogs, articles, white papers, ebooks, and infographics.
Coordinates with design teams to illustrate content as needed.
Conducts simple keyword research and uses SEO guidelines to increase web traffic.
Ensures consistency and brand standards in tone and style across various clients.
Proofreads client materials for grammar and consistency.
Maintains content production calendars for client programs.
Supports account manager in program management of content-focused client accounts
Performs other related duties as assigned by management.
Bachelor's Degree (BA) from four-year college or university in Marketing, Communications, or a similar field, and two to three years of related experience and/or training, or equivalent combination of education and experience.
Computer skills required: Marketing automation and reporting tools such as HubSpot, Pardot, and/or Marketo; CMS (WordPress); Google G-Suite; and Microsoft 365
Other skills required:
Highly organized with strong attention to detail.
Excellent verbal and written communication skills and the ability to communicate professionally with clients, leadership, colleagues, and interview sources.
Excellent proofreading skills.
Able to multitask, prioritize, and manage time efficiently in a fast-paced and deadline-driven environment.
Ability to work independently or as an active member of a team.
Familiarity with keyword placement and SEO.
Familiarity with marketing technology such as HubSpot, Pardot, Marketo; WordPress or other CMS; and Google Analytics preferred.
Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.
Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
WHO WE ARE
We take pride in our work, and when things go wrong we take responsibility for our actions and use the situation as a growth opportunity.
We look for ways to continually grow and challenge ourselves both as individuals and as a company in order to expand our knowledge and better serve our clients.
We strive to communicate proactively, frequently, and openly.
We are respectful of each other and our clients - our time, our skills, our opinions.
We are customer-centric and provide quality, tailored customer service above and beyond other agencies
We strive to be a trusted partner for our clients, not just another vendor
About All Around Creative:
All Around Creative (AAC) is a B2B marketing agency focused on generating leads for manufacturers in the semiconductor space. AAC aligns as a true partner with their clients, extracting the core sales story and building content-based marketing programs that generate high-quality leads ready for sales nurture. They provide marketing strategy, content development, digital marketing, branding, creative services, web development, video production and more, all driven by in-house teams of specialists. The agency is based in the greater Philadelphia area, but serves clients throughout the US and globally. Learn more at www.allaroundcreative.com, or follow AAC on LinkedIn, Twitter, Facebook and Instagram.
We offer a full package of benefits, including healthcare, dental, vision, 401k match, short and long term disability, life insurance and paid vacation.
Interested? Apply for this role USD $40k-47k annualApply