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Content Strategist

Allegis Group Hanover, MD
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Job description

Skills:

  • High-impact communications
  • Logistics & planning
  • Content strategy
  • Writing & Editorial

Must Haves:

  • Discover and recommend user and business goals.
  • Define strategy execution via tactics and deliverables.
  • Advocate strongly for user needs, while remaining open to the needs of the business.
  • Be empathetic. Identify current state gaps and future state opportunities to apply brand, customer experience improvement and improved user experience.
  • Collaborate across all areas - UX design leads, research, interaction & visual.
  • Also business, legal and development lines to complete deliverables that communicate content & strategy.
  • Self-manage time and activities. Place the customer first.

Example of prior work that shows thought process, outputs and outcomes.

Job Summary:

  • Provides consulting services on one or more web technical specialties such as usability, user experience, interactive design or web content.
  • Leads project teams to define and document site architecture, navigation elements, content strategy, map user flows, and propose best practices in usability and interactive design based on a deep understanding of customer needs.
  • Recommends innovative solutions that balance customer needs with business viability and technical feasibility that provide an exceptional user experience, market differentiation, and efficiency improvements while maintaining brand standards and meeting business objectives.

JOB RESPONSIBILITIES:

  • Provides technical and/or strategic direction to project teams and/or product groups.
  • Defines scope and objectives based on user needs and understanding of applicable business systems and industry requirements.
  • Consults on and leads business process analysis and needs assessments, aligning solutions with business goals and initiatives.
  • Works with content writers, designers, coders, business representatives, and usability staff to define site functionality, organization and navigation solutions, and participates in research efforts to identify user goals and tasks.
  • Recommends innovative solutions to business problems/processes that leverage technology and/or content to provide market differentiation, efficiency improvements, and better user experience.
  • Maps out how the site will accommodate change and growth over time.
  • Assesses the scalability of the content management infrastructure and develops new processes, workflows and standards to resolve complex technical issues.
  • Participates in overall project management, time estimates and resource scheduling.
  • Monitors project team compliance with architecture best practices and principles and resolve issues elevated from project teams.
  • Researches emerging technologies and trends to maintain an in-depth understanding of user experience.
  • Works with usability staff to develop and document methodologies, standards and best practices.
  • Performs other related duties as assigned.

REQUIREMENTS:

Experience:

  • Typically 8 or more years of professional experience in software or website development, content or graphics creation, database and web technology, research, conducting usability testing, and user-centered design processes.
  • Master's degree may be substituted for experience as appropriate

Knowledge:

  • Software or website development, thorough knowledge of usability for the web, solid understanding of design or content for current web technologies.
  • Knowledge of internet best practices and research principles. Insurance company operations and products, company organizational structure and general administrative policies, practices and procedures.

About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world applications, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

Salary range Not specified
Date posted 28th November 2022
Commitment Full-Time
Place of work Chicago, IL
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