Job description
UX Writer/Content Strategist needed for a popular bank! Please apply if interested.
Title: Digital Content Strategist
Pay: $55++++/hr
Location: 4 days a week on site and 1 remote
Duration: 12+ month contract
Required Skills:
- Strong UX Writing background with short form and microcopy
- Understanding of search engine optimization and familiarity with digital content operations.
- Familiarity with Adobe Experience Manager and other CMS platforms (Contentful) required.
- Experience with working in an agile environment.
- Previous experience working with external marketing agencies a plus.
Overview:
The position is responsible for planning, developing, publishing, and managing strategic digital commercial banking content marketing campaigns that drive revenue and sales referrals in alignment with company goals and objectives. Supports one or more lines of business products and service launches and enhancements with clear and concise content that resonates with users across the companies websites and digital media. Provides conceptual content ideas and produces content assets to attract and compel engagement from customers and prospects across earned, owned, and paid platforms. Serves as a primary resource to business partners on digital standards and best practices. Ensures compliance with regulatory governance for all marketing initiatives. May lead less experienced strategists, providing guidance on specific projects.
Responsibilities:
- Marketing - Cultivate digital marketing content targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers, and building brand awareness. Work with internal and external collaborators and creative resources to deliver content assets that reflect the companies brand voice. Tests and implements innovative and relevant methods of measuring content, campaigns, and tools. Conducts competitor assessments and best practices and provides analysis in support of projects.
- Content Development - Often serves as the creative lead on content efforts to support company objectives. Performs content audits and gap analyses to ensure uniformity of content and its alignment with brand and business goals. Utilize analytics to monitor content and to develop reporting that shows performance against the plan. Researches and maintains a strong current knowledge of consumer and market trends and changing conditions to shift design and content focus accordingly.
- Project Management - Leads content projects focusing on content development, design, information architecture and user experience that aligns with the company's goals and client-centered approaches. May be responsible for creating and giving presentations in department meetings to propose new content ideas, discuss the progress of current campaigns and review the results of previous content campaigns. Monitors and maintains project budgets ensuring all projects are completed within budget constraints. Monitors and analyzes marketing expenses and sales promotions to determine overall cost-effectiveness.
- Collaboration - Works closely with design, user experience, line of business, and marketing teams to ensure adherence to company standards, specifications, and branding. Communicates with business segments to develop programs and ensure accuracy in all marketing and client-facing materials. Effectively manages the expectations of all audiences throughout company-sponsored communications. Values diverse inputs, voices, and perspectives to generate a more comprehensive and consumable output. Documents meeting notes and best practices in the JIRA boards. Documenting content guidelines.
