Marcom is Apple’s Global Marketing Communications group. We oversee all of Apple’s advertising and marketing to ensure the flawless development and execution of world-class communications.
Apple’s Worldwide (WW) Marcom team is looking for an experienced marketing communications professional to provide strategic and executional leadership across our consumer marketing with a focus on creative content. In this role, the Brand Content Manager will join an established team of Brand Managers, Functional Producers, creative teams, and Planners who work across the Marcom functional teams (Apple Retail, Channel, Interactive, Events, Video, and Packaging) to help lead, develop, and implement global integrated marketing communication efforts.
The day-to-day responsibilities include briefing creative and content curation teams (for example, Business Affairs, the Photo team, and so on); driving communications across teams; aligning with creative development schedules, presentations, and approval processes; and troubleshooting to create a smooth workflow for the cross-functional teams involved.
Key Qualifications
As a key member of the Brand team, you will drive and lead the creation and creative development of content for use across teams and GEOs. This content may include video, photography, demo content, third-party content, partner content, illustrations, screens, hardware, and animations.
Partner with the Planner, Brand team and Creative Directors to develop compelling content briefs that align with the overall communication strategies.
Lead launch and sustaining campaign efforts from inception to completion, including the creative content strategy and integration across functions.
Work closely with Product Marketing, PR, content teams, and Marcom specialists to strategically align our content to product features and communication strategies.
Partner with the Brand Manager and the Cross-functional Project Manager to create a high-level creative content plan across a launch. Communicate the content strategy and directional changes to Marcom functional partners.
Participate in creative reviews to ensure the content strategy is on brief and the content story is carried across marketing materials.
Establish processes and documentation to track legal clearances, usages, and placements of key assets across all marketing touchpoints.
Keeps all teams apprised of any product line-up and software updates that may impact content.
Education & Experience
A Bachelor's degree is preferred.
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