Digital Marketing Content & UX Writer

We are seeking a creative and detail-oriented Mid-Level Digital Marketing Content Writer/UX Writer to join our team on a contractor basis. The ideal candidate will have proven experience crafting compelling, user-centric content for digital platforms tailored to diverse audiences. You will play a vital role in shaping our brand voice, enhancing user experience, and driving engagement across multiple digital channels, including websites, apps, email campaigns, and social media.

Key Responsibilities:

• Develop, edit, and optimize engaging and clear content for various digital platforms, including digital products, websites, apps and emails.
• Collaborate with UX designers, product managers, and developers to create user-centered copy that aligns with the design and functionality of digital experiences.
• Ensure all content aligns with the product and client’s brand voice, tone, and style guidelines.
• Write SEO-friendly content to improve organic search rankings and drive web traffic.
• Work closely with marketing teams to craft compelling messaging for campaigns, ensuring alignment with overarching strategies and goals.
• Maintain a content calendar to ensure timely delivery of content assets.
• Stay updated on industry trends, digital marketing strategies, and UX best practices to inform content creation.

Requirements:

• Bachelor’s degree in English, Marketing, Communications, or a related field.
• 3-5 years of experience as a content writer, UX writer, or in a similar role with a focus on digital platforms.
• Experience in content design or microcopy for digital platforms and mobile apps.
• Strong portfolio showcasing content created for various digital platforms and audiences.
• Exceptional writing, editing, and proofreading skills with attention to detail.
• Knowledge of SEO best practices and tools (e.g., Google Analytics)
• Familiarity with user experience principles and the ability to craft intuitive, user-friendly copy.
• Excellent organizational and time management skills with the ability to handle multiple projects simultaneously.
• Strong communication and interpersonal skills to collaborate with cross-functional teams.

Nice to have:

• Experience with A/B testing and using data analytics to guide content strategy.
• Basic knowledge of HTML, CSS, or other web technologies.
• Proficiency with content management systems (e.g., WordPress) and collaboration tools (e.g., Slack, Trello).
• Experience in the automotive industry