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Want to join a dynamic, rapidly growing SaaS company that's disrupting a multi-billion-dollar industry? Avalara is a dynamic B2B SaaS company that provides cloud-based software for sales tax and other indirect taxes. We are pioneering technologies to make the complicated world of tax compliance easier for our customers.

Avalara needs a Principal UX Writer to help design and implement a content framework for our growing suite of global tax compliance products. Our customers range from small business marketplace sellers who are starting out in their garages to tax specialists in Fortune 500 corporations.

We're looking for someone who has demonstrated leadership in their ability to influence the direction of major initiatives while advocating on behalf of the users. This leader knows how to balance the tactical and strategies with multiple stakeholders across an organization. A Principal UX Writer at Avalara leads by example. As a content leader in the Product Experience Group (PXG), you're responsible for mentoring and coaching team members at all stages of their careers.

Job Duties

  • Establish product content principles and outcomes, including how content is realized in the customer journey across discovery, purchasing, onboarding, and general product usage
  • Create and document UX writing templates, processes, standards, and methods for the extended UX writing team to leverage
  • Prioritize and manage multiple projects simultaneously across diverse product teams, advocating for the most valuable investments and results
  • Influence and collaborate with engineering teams by participating in agile sprints, design reviews and retrospectives, and through Jira ticket management
  • Work hand-in-hand with Product Management, Engineering, content stakeholders, and your PXG design colleagues to establish methods and processes while practicing user-centered content design
  • Gather customer data and industry practices to support evidence-based UX content decisions, establish success metrics, and measure results
  • Contribute to the UX and UX content strategy of the organization • Facilitate brainstorming, Design Thinking, discovery, and virtual white-boarding sessions
  • Inspire the PXG team with your presentations and demonstrations showing the impact of great content and your work
  • Present and demo projects to senior management and company-wide audiences • Use and contribute to Avalara's content guidelines and product design system, Skylab, particularly supporting localization, accessibility, and conversational language best practices.


  • 12+ years of professional experience contributing to product interfaces and online experiences
  • 5+ years of experience leading work as a senior content practitioner

About Avalara

We're building cloud-based tax compliance solutions to handle every transaction in the world. Imagine every transaction you make — every tank of gas, a cup of coffee, or pair of sneakers, every movie ticket, meal kit, or streamed song, every sensor-to-sensor ping. Nearly every time you make a purchase, physical or digital, there's an accompanying unique and nuanced tax compliance calculation.

The logic behind calculating taxes — the rules, rates, and boundaries — is a global, layered, three-dimensional mess of complexity, with compliance dictated by governments and applied by every business every day.

Avalara works with businesses of all sizes, all over the world — from corner stores to gigantic global retailers — to calculate tax accurately and automatically, at speeds measured in milliseconds. That's a massive technical challenge in scale, reliability, and complexity, and we do it better than anyone.

That's why we're growing fast. Headquartered in Seattle, Avalara has offices across the U.S. and around the world, in Belgium, Brazil, Canada, India, and the U.K.

Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.

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