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Join a driven, collaborative marketing team in a fast-paced environment that encourages entrepreneurship and initiative. Beveridge & Diamond seeks a Marketing Communications, PR, & Digital Content Coordinator to create, manage, and distribute thought leadership and promotional content to support and enhance its strong market profile. This position may be located in any city in which the firm has an office, with a preference for Washington, DC.

Office Locations: Austin; Baltimore; Boston; New York; San Francisco; Seattle; Washington

The Marketing Communications, PR, & Digital Content Coordinator has high visibility throughout the firm in four core areas of responsibility:

  1. working directly and independently with lawyers on thought leadership content creation, design, production, and distribution (e.g., news alerts, articles, presentations, podcasts, website and social media content);
  2. serving as the point person for public relations and media outreach efforts;
  3. working with lawyers to compile and manage the firm’s submissions to third-party rankings and directories and awards nominations; and
  4. advising on and producing firm collateral material (e.g., 1-pagers, slide decks).

To succeed in the role, the Coordinator must consistently and independently execute their day-to-day responsibilities with precision under tight deadlines, while identifying new opportunities for the firm to enhance its market profile and measuring and enhancing engagement with the firm and its lawyers through content and communications. At a higher level, the Coordinator is responsible for connecting firm initiatives and growth opportunities across practices through a cohesive communications strategy.

Responsibilities

  • Produce and update on a regular basis all printed and digital collateral/promotional materials, including brochures, practice descriptions, and firm overview slides
  • Constantly look for ways to update and improve the firm’s website, including scheduling and managing regular updates to lawyer biographies and practice/industry team content
  • Edit, proofread, post, and distribute thought leadership content, including single-topic alerts, multi-topic newsletters, and client-facing checklists and guides
  • Write and distribute firm news, including media mentions, announcements, and press releases, and maintain and update media lists
  • Manage and grow the firm’s presence on social media through regular updates, effective campaigns, best practices, and lawyer engagement
  • Support the firm’s burgeoning podcasting initiative
  • Work with lawyers to prepare submissions to legal and industry directories, rankings, and awards nominations, including but not limited to Chambers, Legal 500, U.S News/Best Lawyers, Law360
  • Maximize the firm’s content syndicator subscriptions, including JDSupra, Lexology, and The National Law Review
  • Develop and use metrics reports to guide investment of firm resources on content creation and measure ROI
  • Develop and manage all branded (logoed) materials, including proposal and PowerPoint templates, graphics/infographics, stationery, and holiday cards
  • Create ads and make recommendations on paid and unpaid advertising opportunities
  • Monitor legal industry communications trends and adopt best practices
  • Lead marketing orientation for new hires
  • Coach lawyers and staff on communications best practices (including social media, written content, and presentations)

Experience and Skill Requirements

To succeed in this role, an individual must be able to perform the responsibilities above and meet the requirements below, which are representative of the minimum knowledge, skill, and/or ability required. The firm will make reasonable accommodations to enable individuals with disabilities to perform the functions of the job.

Required

  • 3-5 years of communications or public relations experience, preferably in a law or professional services firm
  • Experience creating, editing, posting (to website), managing, and distributing articles, newsletters, blogs, podcasts, and video content
  • Demonstrated strong writing and editing skills (writing exercise required), ability to synthesize information into readable, impactful, effective promotional content
  • Excellent attention to detail, meticulous and accurate proofreading skills
  • Experience leading directory/ranking/award submissions (preferably related to the legal industry, such as Chambers, Law360, Legal 500, U.S News/Best Lawyers)
  • Experience with metrics reporting (e.g., email marketing and web analytics)
  • Fluency with LinkedIn, Twitter, Facebook
  • Expert in Microsoft Word and PowerPoint
  • Intermediate graphic design capabilities, proficiency with Adobe InDesign preferred
  • Demonstrated project management skills
  • Customer service orientation, can-do attitude
  • Curiosity, eagerness to learn and spot “what’s next”
  • Creativity and willingness to think outside of the box
  • Initiative, ownership, and commitment towards projects
  • Good judgement
  • Ability to form effective working relationships/rapport with lawyers and staff firm-wide
  • Flexibility to work overtime as needed
  • College degree or equivalent, or demonstrated career experience

Preferred

  • Proficiency with InterAction, Vuture (or other email marketing platform), and WordPress CMS
  • Experience with Clearview Social and Hootsuite
  • Understanding of/exposure to environmental law and litigation

The intent of this job description is to provide a representative summary of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the specific duties and responsibilities of any particular person. All personnel may be required to perform duties outside of their normal responsibilities, as needed.

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