Additional Locations: US-MN-Maple Grove; US-MN-Arden Hills
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
The Digital Content Strategist is dedicated to comprehending our customers' needs and business goals in order to create pertinent and valuable content that bridges these two aspects. This individual will pinpoint and clarify business and marketing objectives, identify user research requirements, and steer content strategy and marketing for crucial audience segments. By leveraging channel infrastructure and content development processes, the digital content strategist will oversee content development and execution across our digital marketing initiatives and campaigns, collaborating with our project management, content, and creative teams.
This role will lead content planning exercises, which include storyboarding, empathy mapping, scripting, content gap analysis, and experience prototyping, to ensure that our digital marketing team crafts meaningful, efficient experiences for our customers. Collaborating extensively across the organization, including close partnership with the digital strategist, the content strategist will ensure that content aligns with digital marketing tactics and KPIs, thus ensuring a seamless end-to-end customer experience. Additionally, the content strategist will work closely with the product marketing team to ensure content is in line with business and marketing objectives. They will also collaborate closely with the digital marketing analyst to report on content performance and ensure ongoing optimization based on market needs.
Your Responsibilities Will Include
Requisition ID: 571577
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.
So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!
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