Principal Content Strategist

Additional Location(s): US-MN-Maple Grove

Boston Scientific is seeking a Principal Content Strategist who is passionate about creating innovative, compelling, and motivating customer-centric content experiences while driving organizational capabilities forward. This role represents an exciting opportunity to initiate, develop, and execute meaningful content experiences, with a shared focus on operational processes and workflows, that engage and motivate existing and physicians and other healthcare professionals (HCPs).

The Principal Content Strategist is passionate about understanding the intersection of our customers’ needs and the relevant, useful stories that capture their attention and motivate them to enrich their understanding of our offerings. This individual must have a take-charge spirit to collaborate cross-functionally and translate business and marketing objectives into effective communication and measurable content strategies across a wide array of channels. Additionally, this role will work closely with the Digital Experience team to ensure content aligns to channel best practices and to drive consistent implementation of optimization recommendations. This is a role for a highly seasoned individual contributor leader who can think strategically, while also rolling up their sleeves to drive key execution of the set strategies. The role requires a vision and roadmap for content creation, distribution, and optimization to ensure consistency and alignment with overall business objectives.

Qualified candidates are fluent in today’s digital marketing ecosystem and how to apply strategic planning and content development for the holistic experience. Key areas include, but are not limited to, Website, Email, Programmatic Advertising, Organic and Paid Social, Marketing Automation, and other capabilities within omnichannel marketing.

This opportunity is a hybrid role from our Maple Grove, MN office location, with occasional travel to Arden Hills, MN location.

Your Responsibilities Will Include

• Identify key points of differentiation, reasons to believe and benefits-driven messaging themes through partnership with product marketing.
• Lead cross-functional collaboration to establish consensus on program content strategy, target audience communication journey and measurable content goals as informed by data and research.
• Implement a content governance framework and calendaring process to gather and maintain consistency, quality, and relevance across all content assets.
• Develop content strategies, governance framework, and editorial calendar that outlines the types of content to be created, distribution channels, publishing cadence, and measurement criteria, while establishing functional content management foundations.
• Develop a proposed high-level budget for content creation in partnership with the Omnichannel Managers and Digital Experience teams that captures core asset and channel content requirements.
• Author creative briefs and lead kickoffs for designers, digital producers, agencies, copywriters, and project management.
• Generate ideas independently and collaborate with key team members to recommend foundational content assets that serve as the center of an omnichannel system that deliver the right message to the right person at the right time in the right channel.
• Identify content gaps and translate existing content into new opportunities across communication channels via in-market performance insight and data-driven decisions.
• Plan, document, and maintain content guidelines while educating others on best practices and trends for marketing programs. Serve as a thought leader by sharing knowledge and best practices with team and cross-functional stakeholders.
• Partner with analytics resources to test content types, creative approaches, demonstrate the value of content marketing, and provide regular performance updates.
• Build, activate, and manage cross-functional relationships with Product Marketing, Digital Experience, Design, Marketing Automation, IT, and other relevant teams.
• Continually identify innovative ways to create, manage, and distribute content through industry best practices, relevant technology tools, and processes to enhance the content experience.

Minimum Qualifications

• Bachelor's degree in Marketing, Business, Communications, English, Journalism, or another relevant field, or commensurate work experience
• 10+ years of content strategy and/or marketing campaign experience in med device, pharma, biotech, consumer healthcare or other regulated healthcare environment
• Experience developing content and materials from concept through production for in-channel delivery, with a heavy concentration on digital storytelling and asset creation
• Solid understanding of brand standards, application, and management
• Experience working with and managing agency and external vendor partners
• Highly motivated, action-oriented with demonstrated ability to lead, collaborate, and influence within a team-based environment and partner with internal/external stakeholders
• Strong interpersonal skills, both verbal and written, including developing relationships with internal and external partners and leadership
• Strong attention to detail, good adaptability, and ability to manage and progress projects through completion
• Ability to travel up to 10%

Requisition ID: 587694

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you're a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. Boston Scientific is proud to be an equal opportunity and affirmative action employer.

Boston Scientific maintains a prohibited substance free workplace. Pursuant to Va. Code 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.