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EV Fleet Digital Content Marketing Specialist

bp London, UK
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Job description

Want to be part of something electrifying? bp pulse fleet, a wholly owned subsidiary of bp, needs you to help us on our adventure to get to an electric future and become net zero. We’re looking to meet the growing global demand for safe, sustainable, and affordable energy. bp pulse fleet is passionate about redefining the commercial transportation sector by removing the challenges, surprises, and learning curves that fleet operators often face when switching to electricity as a fuel. To do this, we need to rapidly grow our phenomenal team with the best EV authorities out there. You can help us get there! We’re searching for skilled EV experts who are passionate and curious individuals to join our team to help the world electrify!

The Digital Content Marketing Specialist will plan, produce and publish content that promotes the bp pulse fleet. Reporting to the VP of Marketing & Communications, this person will have meticulous organizational skills, a knack for storytelling, a love of research and learning, and excellent writing and editing skills. This person should be adept at working within a team environment and equally comfortable working independently. Strong written and verbal communication skills are absolute, as they will be tasked with interfacing and managing projects with internal and external partners.

Key Accountabilities:

  • Handle content calendar and work with internal teams to meet publishing deadlines
  • Brainstorm and research topics for content based on industry trends, company announcements, and product features
  • Write copy for blogs, ebooks, presentations, brochures, and graphics
  • Work with the digital marketing team to understand digital trends and SEO to optimize relevant content
  • Manage daily administrative tasks to ensure the marketing department runs efficiently
  • Maintain a keen understanding of industry trends and make appropriate recommendations regarding communication strategy surrounding them

Job Requirements:

Essential Education

  • Bachelor's Degree in Marketing, Public Relations, Communications, or English is strongly preferred

Essential Experience

  • At least 3+ years of work experience with at least 2+ years of experience in a relevant role
  • Experience writing content for B2B marketing communications, including long-form blogs, ebooks, and presentations
  • Experience managing content and editorial calendar to promote relevant branded communications
  • Understanding of digital analytics and SEO
  • Experience with digital marketing platforms, including social media, video, and email
  • Demonstrated ability to manage multiple projects simultaneously, set priorities, utilize resources and meet deadlines

Desired Qualifications

  • 1+ years of clean energy, transportation, and EV industry experience


  • Customers & Products

Relocation available


Travel required

  • Negotiable

About BP


We’re gearing up for the future. At bp our goal for C&P is to deliver the future of mobility, energy and services for our customers by innovating with new business models and service platforms.

C&P will become a hub, housing our midstream, lubricants, aviation, sale of chemicals, mobility and ‎convenience, marketing and our next-generation businesses, making it a highly integrated and ‎interconnected organisation. And with safety being our core value, our commitment to safe and reliable operations will never change.

Want to join the team? This means:

  • being customer-centric, agile and responsive to changing customer needs and dynamic markets
  • focusing on the growth and development of customer offers
  • optimising the chemicals and fuels value chains to maximise integrated value
  • contributing to the reduction of the carbon intensity of the products we create, and sell, by 50% by 2050 or sooner
  • creating strategic partnerships that drive long-term value for C&P
  • being digitally enabled and empowered by customer insights and data to deliver solutions.

Experience Level

  • Intermediate

Legal disclaimer

If you are selected for a position in the United States, your employment will be contingent upon submission to and successful completion of a post-offer/pre-placement drug test(and alcohol screening/medical examination if required by the role) as well as pre-placement verification of the information and qualifications provided during the selection process. The drug screen requires a hair test for which BP must be able to obtain a sufficient hair sample for analysis (~4 cm/1 ½” scalp, or > 2 cm/¾” body – arms & armpits/legs/chest)

As part of our dedication to the diversity of our workforce, BP is committed to Equal Employment Opportunity. Applicants will receive consideration for employment without regard for race, color, gender, religion, national origin, disability, veteran status, military status, age, marital status, socioeconomic background, sexual orientation, gender identity, genetic information, neurodiversity/neurocognitive functioning or any other protected group status. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us or have one of your representatives contact us at; or by telephone at 833 478 7480 8am-5pm CST/CDT Monday-Friday.

Read the Equal Employment Opportunity is the Law poster and the poster supplement - for more information about Equal Employment Opportunities. (Spanish version)

BP is an equal employment opportunity and affirmative action employer. View our policy statement

Salary range Not specified
Date posted 17th November 2022
Commitment Full-Time
Place of work Washington, DC
Additional information Multiple locations
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