Content Strategist

Capella University Minneapolis, MN
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Job description

The Marketing Manager, Digital Experience will define, manage and execute Digital strategy (both brand and direct response) through stewardship of digital agency partner/s. This position is responsible for display, mobile, video, native and paid social campaigns.

Key Responsibilities

  • Provide content strategy recommendations across SEI digital properties to help support business and user needs
  • Analyze briefs, develop and execute plans, and build out robust content roadmaps to evolve the overall digital experience
  • Uphold the strategy by collaborating with writers to ensure the content meets the user need, embodies the right tone and voice, and uses plain language
  • Collaborate & with internal stakeholders in content ideation, prioritization, and development as part of an agile product team
  • Develop an understanding of data analytics, to help you discover and act on customer insights to improve the content experience
  • Partner with SEO agency to develop and manage key content SEO initiatives across SEI’s digital properties to drive natural search growth, strategy through execution

Job Skills

  • Knowledge of the SEO & digital landscape with awareness of emerging innovation and trends.
  • Problem solver who can creatively influence cross-functional teams
  • Strong understanding of web usability and accessibility best practices
  • Experience with Adobe/Google Analytics with an ability to leveraging key data insights
  • Comfort in a fast-paced, ever-changing and sometimes ambiguous work environment
  • Strong interpersonal skills and can work collaboratively with others
  • Able to produce work with a high degree of autonomy
  • Ability to translate deep customer insights into relationship marketing driven approach that is highly personalized, relevant and strategic
  • Familiar with Word, PowerPoint and Figma (preferred, not required)

Previous Experience

  • Bachelor’s degree required
  • Some professional experience in content strategy or related marketing role
  • Familiarity with research methods including surveys, stakeholder interviews, usability testing, analytics, etc.
  • Experience collaborating in a cross-functional team including UX architects, developers, SEO specialists, graphic designers, copywriters, etc.
  • Excellent written, verbal, and presentation skills.


  • Ability to work a hybrid schedule including both working from home and on-site. The selected applicant for this position may be required to work onsite and attend onsite or offsite meetings and events.
  • When on site, typical office setting.
  • Access information using a computer.
  • Must be able to travel 0-10% of time.
  • Travel via plane, car, and metro may be required to perform this job.
  • Effectively cope with stressful situations.
  • Emotional intelligence in a professional setting

If you require a reasonable accommodation to complete our application process, please contact our Human Resources Department at

Salary range Not specified
Date posted 15th November 2023
Commitment Full-Time
Place of work Minneapolis, MN
Additional information Hybrid
Apply now Report as expired You will be taken to the employer's website to submit your application.
Apply now Report as expired You will be taken to the employer's website to submit your application.
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