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Web Content Specialist

Carnival Cruise Line Miami, FL
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Job description

The carnival.com Content Strategy team drives the content strategy, design, development, and implementation of all product content for carnival.com — from new ship/experience launches to marketing campaigns, major interface redesigns to daily updates — to drive demand (SEO), brand consideration (product positioning) and online conversion (product details). We seek to educate and inspire site visitors throughout their online research and shopping journey while providing the best possible user experience.

The Specialist, Web Content is responsible for managing projects requiring close collaboration with cross-functional stakeholders to develop a content plan; internal partners (Creative Services, UX/UI, DevOps, ADA, SEO) to design and develop the content following best practices; and the Web Content team to execute. The role contributes to strategic planning, plus the day-to-day content development process throughout the entire content lifecycle including development, CMS implementation, maintenance, optimization and governance. The Specialist also serves as a gatekeeper to ensure content quality, consistency, relevancy and compliance, with the goal of improving the user experience on carnival.com while meeting established business goals and objectives.             

ESSENTIAL FUNCTIONS:

  • Collaborate with cross-functional teams (Marketing, Ship Building, Hotel Operations, Guest Commerce, Fleet Deployment, Guest Care, etc.) to develop content plans for their incoming requests. Proactively seek information on new products and determine what information is relevant to the .com audience, where it should live, what it affects and when it should be published.
  • Oversee the creation of content by in-house, agency and freelance creative teams for carnival.com projects, including briefing teams on content needs and providing direction/feedback to ensure the final output meets business objectives, align with our brand voice, is relevant to the target audience, works in its intended location within the site, follows digital style guidelines across platforms and devices, is optimized for SEO and is ADA-compliant.​
  • Brief Web Content operations team on projects, ensuring they have what they need to successfully complete their tasks.​
  • Contribute to the creation of content merchandising plans for new programs and product enhancements that will maximize available assets and display them in the most relevant sections of the site for the target audience.​
  • Implement new content and maintain existing content using CMS and eCommerce software (some HTML/CSS), ensuring it meets performance, SEO and compliance requirements across platforms and devices. Curate user-generated content using an aggregator platform. ​
  • Evaluate incoming content creation/update requests and determine the next steps (resources needed, priority)​.
  • Review performance of existing content using A/B testing, analytics and digital experience platforms to identify opportunities for improvement.​
  • Align with other eCommerce teams to ensure the content being implemented follows best practices and compliance requirements (SEO, performance, ADA), incorporates learnings (A/B and user testing) and is properly tagged for analytics/reporting.​
  • Identify and implement ways to continuously improve production processes. Communicate business requests to product owner/scrum teams, assist in requirements gathering and reviewing completed business requirements needed for development work to be approved, sized and prioritized​
  • Maintain content calendar, including live dates for product launches being supported by .com, deployment dates for development relevant to the content, maintenance schedule (e.g., dry docks, onboard enhancements, itinerary changes), and recurring content audits.

Minimum Education: Bachelor’s Degree in Marketing or Computer Science

Required Certifications: Communications, a plus.

Required Years & Area of Professional Experience:  2+ years in Digital Marketing or related field, preferably with both editorial and technical experience.      

Critical Professional Related Technical/Computer Skills:  Knowledge of CMS software (Sitecore a plus) and eCommerce platforms (Hybris a plus); Proficient in MS Office Suite (Excel, PPT, Word); HTML, CSS, JavaScript, Photoshop, a plus; Experience with project management systems a plus (e.g., Asana, Jira).

Knowledge, Skills & Abilities:  

  • Strong understanding of the web, mobile interfaces, interactivity, and user experience;
  • Familiarity with content management systems, digital asset management, and SEO best practices;
  • Familiarity with ADA compliance, is a plus;
  • Ability to specify technical requirements to technical/development teams;
  • Exceptional communication and organizational skills;
  • Detail-oriented; Strong independent decision-making, organizational, planning and problem-solving skills;
  • Ability to manage and prioritize multiple projects in a fast-paced, deadline-driven environment;
  • Ability to work with cross-functional teams;
  • Comfortable with changes in direction;
  • Proactive, can-do attitude, team player;
  • Desire to continuously learn.    

About Us

In addition to other duties/functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.

Carnival Cruise Line is the most popular cruise brand in North America and operates a fleet of ships designed to foster exceptionally safe, fun and memorable vacation experiences at an outstanding value. Our employees have a responsibility to be accountable for all actions. We consider the environment in all aspects of our business and have a responsibility to put safety and sustainability first. We live and share a positive attitude which is based on fostering an environment of inclusion, trust, a willingness to listen, openness and integrity. Doing this helps us to achieve our ultimate goal, which is to include FUN in everything we do! Speaking of fun, we are officially certified as a Great Place to Work aboard our ships as well as in our global corporate headquarters!

Carnival Corporation & plc and Carnival Cruise Line are an equal employment opportunity/affirmative action employers. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability, or any other classification protected by applicable local, state, federal, and/or international law. 

Benefits as a member of Carnival's Team:

  • A comprehensive benefits program which includes medical, dental and vision plans
  • Additional programs include company paid term life insurance and disability coverage and a 401(k) plan that includes a company match
  • Employee Stock Purchase Plan
  • Paid vacation and sick time
  • Cruise benefits
  • An on-site fully accredited preschool educational program located at our Doral campus
  • An on-site Wellness Center and Health clinic at our Doral campus

To view a copy of Carnival's FMLA, EEO and EPPA posters please visit: (click or copy and paste the link into your browser)

Salary range Not specified
Date posted 16th September 2022
Commitment Full-Time
Place of work Miami, FL
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