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Senior Content Strategist

Cella Rockville, MD
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Job description

Cella is looking for a remote Sr. Content Strategist for our client, a leader in the insurance industry!

As a part of their Enterprise Digital Experience & Content Strategy team, you will create and maintain meaningful and relevant experiences across all of our client's digital properties. Centering around Content Strategy, UX Design, UX Research UX Production, Web Analytics and Website Management, the team continuously enhances user experiences to achieve evolving business goals with innovative digital solutions. 

In this role, you will develop Enterprise content needs, support our client's divisions on their content strategy, contribute to the execution of content strategy efforts for websites, blogs, and campaigns, create content briefs, research keywords, conduct search engine optimization (SEO), manage content development for brand and channel marketing partners.

Responsibilities:

  • Conduct keyword and competitor research, page audits, SEO optimizations, measurement and reporting in SEO/content strategy offerings and SEM programs for channel and brand partners.
  • Create a content strategy for new website content, web updates, and optimizations to support stakeholders across the marketing organization.
  • Develop content briefs and provide editorial oversight for articles and web pages created for channel SEM programs.
  • Ongoing measurement of content and website performance and the production of monthly and quarterly reporting.
  • Attend planning meetings with stakeholders to understand the business, program objectives, and timelines.
  • Collaborate with outsourced services and freelance relationships.
  • Maintain working knowledge of applicable business, procedures, products, industry tools and trends.
  • Research trending topics using SEO tools and perform in-depth research on those topics.
  • Stay informed on financial services-related topics in the news.

Qualifications:

  • Bachelor's degree in communications or relevant field, or equivalent experience.
  • 3-6 years creating a strategy for webpages.
  • Knowledge of web content best practices, both for copy and layout.
  • Experience developing strategy and content for brand-new web pages and web sections.
  • Understanding of search engine optimization (SEO) best practices.
  • Experience with video or other multimedia content.
  • 2 years of professional writing experience.
  • Strong editing skills.
  • Exceptional communication and relationship-building skills to collaborate with internal and external stakeholders.
  • Organizational skills and extreme attention to detail.
  • Ability to work under pressure with fast deadlines.

Preferred Qualifications:

  • Experience in the financial services industry.
  • Experience with Semrush & GA360.
  • Experience with Drupal CMS.
  • Knowledge of AP Style.
  • Can provide a portfolio or samples of their webpage work. 

JOB ID: 992185

Contact from a Cella employee will always come from the domain @cellainc.com and will always provide a phone number where you can contact us. Cella will NEVER present a job offer without a verbal or video interview and we will never ask you to transfer or pay money to get hired or for equipment.  

If you are skeptical about any email or job offer, please reach out to us directly at AskAnything@cellainc.com

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).

For certain assignments, Covid-19 vaccination and/or testing may be required by Cella's client or applicable federal mandate, subject to approved medical or religious accommodations. Carefully review the job posting for details on vaccine/testing requirements or ask your Cella representative for more information.

Salary range USD $50 to $60 hourly
Date posted 31st January 2023
Commitment Contract
Place of work Remote (United States)
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