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The Digital Content Strategist collaborates with cross-functional teams to develop and execute digital content strategies that support our audience, channel and strategic growth and reputation strategies. A person in this role will set strategic direction in collaboration with other key Marketing and Communications disciplines and in alignment with user needs and organizational goals and priorities. Approximately 70% of the time will be focused on strategy and operations. The remaining 30% will be focused on content development and editing. This role will use data and customer insights to make recommendations.

Responsibilities

POPULATION-SPECIFIC CARE

  • No direct patient care.

ESSENTIAL FUNCTIONS

An employee in this position may be called upon to do any or all of the following essential functions. These examples do not include all of the functions which the employee may be expected to perform.

  • Plan and execute digital content strategies that support our audience, channel and strategic growth and reputation strategies.
  1. Represents digital experience and strategy team in planning and conception of campaigns with digital components. Includes close partnership with agency partners.
  2. Initiates digital strategies based on customer insights, in collaboration with teams inside and outside of marcom (ex. Patient family experience)
  3. Leads integrated content planning within the digital team and across marketing teams and stakeholders.
  4. Works across campaigns, channels and marketing initiatives to make recommendations to create and distribute Children’s Colorado content aligned to organizational goals and user needs.
  5. Works in partnership with product manager and data analyst to identify clear measurements of success across digital initiatives.
  6. Provides content insights and actions based on reporting across campaign areas. Provides guidance and feedback to content specialists and writers to define the next steps and optimizations. Uses data to communicate results and decisions across digital channels.
  7. Ensure digital content plans bring together organizational goals and align to user needs.
  8. Ensures every content touchpoint leads to better engagement along the customer/user journey
  9. A key member of the team to document customer journeys/user paths: parents researching for care related to their child’s condition; referring providers seeking a reputable healthcare partner for their patients; etc.
  10. Evaluate digital content requests against goals and purpose and provide approvals or initiate escalation path
  • Defines and supports content operations and workflows. Identifies improvements and opportunities to scale our processes so we can maximize resources. 
  1. Defines content cycle from assessment and planning to content development and measurement for digital team priorities and clinical content.
  2. Oversees and provides direction related to editorial planning and governance processes across digital channels
  3. Identifies opportunities to collaborate and streamline editorial planning with others outside of the digital team.
  4. Provides strategic inputs to editorial planning processes across all digital channels.
  • Establish, communicate and follow policies and best practices for digital content creation, including, but not limited to style guides, publishing and content review cycles and template creation or modification.
  1. In conjunction with team leaders, creates the website and social media conventions, best practices and consistent usage and adoption such as for promotion blocks and crosslinking.
  • Train, mentor and coach digital content specialists and other content contributors by providing developmental opportunities, responding to questions, and providing direction to set others up for success.
  • Serve as an editor for digital deliverables.
  • Effectively articulates and presents strategic priorities, content strategy plans and implementation plans to a variety of audiences.
  • Manages the scope of projects to approved budgets in collaboration with other leaders.

Other Information

COMPETENCIES

  • BUILDING CUSTOMER LOYALTY - Meeting and exceeding internal or external customer expectations while cultivating relationships that secure commitment and trust.
  • BUILDING PARTNERSHIPS - Developing and leveraging relationships within and across work groups to achieve results.
  • COMMUNICATION - Conveying information and ideas clearly and concisely to individuals or groups in an engaging manner that helps them understand and retain the message; listening actively to others.
  • CONTINUOUS LEARNING - Actively identifying new areas for learning; regularly creating and taking advantage of learning opportunities; using newly gained knowledge and skill on the job and learning through their application.
  • DIVERSITY & INCLUSIVITY – Is sensitive to cultural diversity, race, gender, and other individual differences in the workforce; recognizes the value of diverse perspectives and experiences and fosters a work environment reflective of the community at large.
  • DECISION MAKING - Identifying and understanding problems and opportunities by gathering, analyzing, and interpreting quantitative and qualitative information; choosing the best course of action by establishing clear decision criteria, generating and evaluating alternatives, and making timely decisions; taking action that is consistent with available facts and constraints and optimizes probable consequences.
  • EMOTIONAL INTELLIGENCE - Establishing and sustaining trusting relationships by accurately perceiving and interpreting own and others’ emotions and behavior; leveraging insights to effectively manage own responses so that one’s behavior matches one’s values and delivers intended results.
  • INNOVATION - Creating novel solutions with measurable value for existing and potential customers (internal or external); experimenting with new ways to solve work problems and seize opportunities that result in unique and differentiated solutions.
  • MANAGING RELATIONSHIPS - Meeting the personal needs of individuals to build trust, encourage two-way communication, and strengthen relationships
  • PLANNING AND ORGANIZATION - Establishing an action plan for self and others to complete work efficiently and on time by setting priorities, establishing timelines, and leveraging resources.
  • QUALITY ORIENTATION - Accomplishing tasks by considering all areas involved, no matter how detailed; showing concern for all aspects of the job; accurately checking processes and tasks; being watchful over a period of time.
  • RESOLVING CONFLICT - Helping others deal effectively with an antagonistic situation to minimize damage to the relationships and promote shared goals; using appropriate interpersonal methods to reduce tension or conflict between two or more people and facilitate agreement.
  • STRESS TOLERANCE - Maintaining stable performance under pressure or opposition (e.g., experiencing time pressure, conflict, or job ambiguity); handling stress in a manner that is acceptable to others and to the organization.
  • Strong business development and problem-solving skills.
  • Proficiency with relevant technology and software applications.

SCOPE AND LEVEL

  • Guidelines: Guidelines are generally in the form of stated objectives only with issues and factors largely undefined requiring the employee to exercise creativity and ingenuity in devising criteria, techniques, strategy, and methodologies for approaching assigned functions or projects.
  • Complexity: Duties performed involve concepts, theories, and concrete factors to be evaluated and weighed requiring a high degree of analytical ability, independent judgment, and decision-making. Acts as a subject matter expert in the field of expertise.
  • Decision Making: Exercises judgment and discretion, and is responsible for determining the time, place and sequence of the work performed.
  • Communications: Contacts are of a remedial nature involving the resolution of problems and where some degree of discretion and judgment are required in carrying out a major program and/or function of the organization.
  • Supervision Received: Performs work with minimal supervisory oversight. Work assignment is generally unstructured and the employee is responsible for organizing complex, varied, and simultaneous coordination of several functions, programs, or projects in various stages of completion. 

Qualifications

  • EDUCATION – Bachelor’s degree in marketing, public relations, communications, English, interactive or a related field. Copywriting & journalism are preferred.  
  • EXPERIENCE – Minimum of three years of content strategy experience. Minimumseven years of digital content experience preferred. 
  • EQUIVALENCY – Professional experience, beyond requirements, in a related field may substitute for a Bachelor's degree requirement on a year-for-year basis.

PREFERRED:

  • Experience in a large corporation or marketing/communications agency preferred
  • Experience supervising the quality and processes of content creation teams preferred
  • Proficiency with relevant technology and software applications preferred
  • Strong concept development and problem-solving skills required
  • An exceptional portfolio that showcases digital content strategies required
  • Highly organized and dependable; able to multitask, work quickly and meet multiple deadlines required
  • Able to work independently as well as collaboratively with all levels of creative and marketing teams required
  • Excellent oral and written skills required
  • Professional work ethic and a team player required

Physical Requirements

Ability to Perform Essential Functions of the Job

  • Audio-Visual: Hearing: Good
  • Audio-Visual: Near Vision: Good
  • General Activity: Sit: 2-4 hrs. per day
  • Motion: Bend: Up to 1/3 of the time
  • Use of Hands/Feet: Both Feet - Precise Motor Function (Or Fine Manipulation)
  • Weight Lifted/Force Exerted: Up to 10 pounds: 1/3 or more of the time 

WORK ENVIRONMENT

  • Mental and Emotional Requirements: Works with others effectively.
  • Mental and Emotional Requirements: Manages stress appropriately.
  • Mental and Emotional Requirements: Makes decisions under pressure.
  • Mental and Emotional Requirements: Independent discretion/decision making. 

Equal Employment Opportunity

It is our intention that all qualified applicants be given equal opportunity and that selection decisions be based on job-related factors. We do not discriminate on the basis of race, color, religion, national origin, sex, age, disability, or any other status protected by law or regulation. Be aware that none of the questions is intended to imply illegal preferences or discrimination based on non-job-related information.

Salary Information

Annual Salary Range (Based on 40 hours worked per week): $78,523.01 to $117,784.52

Hourly Salary Range: $37.75 to $56.63

Benefits Information

As a Children’s Hospital Colorado team member, you will receive a competitive pay and benefits package designed to take care of your needs that include base pay, incentives, paid time off, medical/dental/vision insurance, company-provided life and disability insurance, 403b employer match (retirement savings), and a robust wellness program.

Interested? Apply for this role USD $78k-117k annual Apply
Children's Hospital Colorado
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