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Digital Content Specialist

Cisco San Jose, CA
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Job description

Who You Are

CPXE seeks a Digital Content Strategist who will help to drive the strategy and execution of the connected customer, partner and Cisco digital engagement including content, channels, analytics, optimization, and automation. The role will also focus on customer segmentation and targeting, applied through digital techniques using automation tools. This role will develop a productive and innovative application of personalized content, customer segmentation, targeting and analytics to ensure we’re targeting the right customer, at the right time, and with the right message in a way that results in increased adoption, bookings, retention and, ultimately, success for Cisco customers.

What you’ll do:

  • Manage the development of editorial content and make content decisions for assigned programs·Help to provide and maintain the “creative vision” of digital programs
  • Help to develop and implement audiences for automated digital customer journeys, delivering the right content, at the right time, to the right person, in the right way using new/innovative automation wherever possible
  • Use data analytics to supervise, analyze, and measure efficiency of digital efforts to monitor and ensure efficient impact on the customer experience
  • Partner with product development, subject matter experts, and marketing teams across the company to develop customer journey attributes and deep personalization that secure differentiation in the marketplace
  • Work with operations and IT teams to optimize processes and incorporate applicable data and automation solutions into all campaigns
  • Stay up to date on points of view from leading industry analysts and key influencers in the market

What you’ll do:

  • Drive content and UX strategy based on manager, partner and stakeholder inputs
  • Work cross-functionally with teams to intake content requirements and develop the content and the technical decisions regarding content management for assigned programs
  • Coordinate the “creative vision” of digital programs
  • Lead the content strategy and apply standard methodologies for digital engagement and segmentation across digital channels including content, digital channel execution, optimization, targeting, frequency, order, and timing
  • Guide the development of content for notifications, delivering the right content, at the right time, to the right person, in the right way demonstrating automation wherever possible
  • Present data-driven recommendations and strategies based on analytics, data science, and contextual knowledge of the available data. Data automation should be their passion. Taking a logical approach through segmentation on marketing campaigns
  • Use data analytics to supervise, analyze, and measure efficiency of digital efforts to supervise and ensure efficient impact on the customer experience
  • Collaborate with business leaders and cross-functional teams to optimize processes
  • Be responsible for the successful execution of content files, translations, and content assets for package submissions
  • Stay up to date on points of view from leading industry analysts and key influencers in the market

We are seeking high-energy and qualified candidates who possess the following skills and experience:

  • 3+ years of experience in a content development and strategy, digital marketing or related field, preferably in the tech industry with experience implementing across numerous digital channels.
  • Demonstrate knowledge in marketing automation platforms in order to drive marketing automation strategy for the company
  • Outstanding leadership, writing and presentation skills; ability to use various types of media to tell factual stories clearly, creatively, and succinctly
  • Proven efficiency in working with development organizations, sales, marketing and channel teams
  • Bachelor's Degree required; MBA or Master’s Degree is a plus

Who you'll work with:

You will work cross-functionally with the Regional teams, Customer Experience, Sales, Marketing, and IT organizations, playing a role in transforming Cisco by developing and implementing content strategies and intelligent automation to drive us toward a data-driven digital organization and success.

Digital Experience (DX) digital expertise makes us uniquely qualified to address the evolving expectations of today’s connected customers and partners, along with Cisco sellers. Using real-time connected data, machine learning, and automation; the team enables Cisco sellers and partners to deliver a powerful, personalized experience—throughout the entire customer lifecycle. DX is passionate about providing customers with an immersive digital experience with Cisco. This in turn drives improvements in recurring revenue, cost savings and sales efficiency for Cisco and its partners.

Why Cisco

#WeAreCisco, where each person is outstanding, but we bring our talents to work as a team and make a difference powering an inclusive future for all. We embrace digital and help our customers implement change in their digital businesses. Some may think we’re “old” (36 years strong) and only about hardware, but we’re also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns, and protects. No other company can do what we do –you can’t put us in a box! But “Digital Transformation” is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.) Day to day, we focus on the give and take. We give our best, give our egos a break, and give of ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take the difference to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward. So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Passion for technology and world-changing? Be you, with us!

We Are Cisco

Salary range Not specified
Date posted 29th October 2021
Commitment Full-Time
Place of work Remote (United States)
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