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Content Strategist

City of Philadelphia Philadelphia, PA
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Job description

As a best-in-class city that attracts best-in-class talent, Philadelphia is an incredible place to build a career. From the thriving arts scene and rich history to the culture of passion and grit, there are countless reasons to love living and working here. With a workforce of over 30,000 people, and more than 1,000 different job categories, the City of Philadelphia offers boundless opportunities to make an impact.

As an employer, the City of Philadelphia values inclusion, integrity, innovation, empowerment, and hard work above all else. They offer a vibrant work environment, comprehensive health care and benefits, and the experience you need to grow and excel. If you're interested in working with a passionate team of people who care about the future of Philadelphia, start here.

What we offer

  • Impact - The work you do here matters to millions.
  • Growth - Philadelphia is growing, why not grow with it?
  • Diversity & Inclusion - Find a career in a place where everyone belongs.
  • Benefits - We care about your well-being.

The Office of the Chief Administrative Officer (CAO) works with City departments to transform service delivery, provide people-centered solutions, and strengthen administrative functions to better serve Philadelphia residents and employees. The CAO oversees seven City departments and offices: the Office of Innovation and Technology (OIT), Records, Procurement, the Office of Administrative Review (OAR), Strategic Direction and Transformation (SD&T), Service Design Studio (SDS), and the Office of Talent & Employee Success (OTES).

The Resident Service Delivery Initiative (RSDI) was launched as a long-term initiative to improve resident-focused services with the goal of "tangible local government that [residents] can see, touch and feel – government that is visible, responsive and effective." The CAO is collaborating with other offices to achieve the goals of this initiative by implementing cohorts of service improvement projects at set intervals.

Job Description

Position Summary:

As a Content Strategist, you'll have dual-reporting to the Office of the Chief Administrative Officer as well as the Director of Content Strategy at the Office of Innovation & Technology. You will participate in building digital products initial scoping to strategy formulation and implementation on and the City's other digital products. You'll collaborate with departments across the City and gather insights from the public to inform the creation of content guidelines and their application. Working closely with members of OIT’s Software Engineering and User Experience teams—who specialize in engineering, design, and UX—you'll help prioritize content features and ensure the highest quality of content production.

Essential Functions

  • Develop and refine content best practices for digital products including mobile and web applications.
  • Document and maintain content standards, ensuring their effective application across various digital platforms.
  • Design and create educational content and training materials, adhering to established content standards.
  • Conduct training sessions for teams on content strategy best practices tailored to digital environments.
  • Collaborate openly and effectively with multidisciplinary teams to implement content strategies.
  • Continuously improve content initiatives based on user feedback and performance data.
  • Engage in constructive feedback exchanges to enhance project outputs and processes.
  • Develop detailed project timelines, estimating task durations and resource requirements.
  • Proactively manage projects and personal workload to meet deadlines consistently.
  • Maintain transparent communication regarding project status, challenges, and achievements.
  • Navigate and resolve issues in ambiguous or challenging situations creatively and effectively.

Competencies, Knowledge, Skills And Abilities

  • Proficient in organizing information and developing information architectures tailored to digital products.
  • Experienced in conducting content inventories and audits for digital platforms.
  • Skilled in content creation with a focus on user experience and engagement.
  • Capable of instructing and training teams, with a solid background in educational content creation.
  • Well-versed in using and managing content management systems specific to digital products.
  • Knowledgeable about user experience design principles, especially as they relate to content strategy and digital product development.


  • A degree in Communications, Journalism, English, Marketing, or related field, or relevant industry experience.
  • 5 years of professional experience in content strategy, particularly with a focus on digital products like mobile apps and web platforms, or a graduate degree plus 3 years of professional experience.
  • Minimum of 3 years managing project relationships with colleagues, clients, and project stakeholders.

Additional Information

TO APPLY: Interested candidates must submit a cover letter and resume.

Salary Range: $80,000 - $85,000

Discover the Perks of Being a City of Philadelphia Employee:

  • Transportation: City employees get unlimited FREE public transportation all year long through SEPTA’s Key Advantage program. Employees can ride on SEPTA buses, subways, trolleys, and regional rail for their daily commute and more.
  • Parental Benefits: The City offers its employees 6 weeks of paid parental leave.
  • Comprehensive health coverage for employees and their eligible dependents.
  • Our wellness program offers eligibility into the discounted medical plan
  • Employees receive paid vacation, sick leave, and holidays
  • Generous retirement savings options are available
  • Pay off your student loans faster - As a qualifying employer, City of Philadelphia employees are eligible to participate in the Public Service Loan Forgiveness program. Join the ranks of hundreds of employees who have already benefited from this program and achieved student loan forgiveness.
  • Unlock Tuition Discounts and Scholarships - The City of Philadelphia has forged partnerships with over a dozen esteemed colleges and universities in the area, ensuring that our employees have access to a wide range of tuition discounts and scholarships. Experience savings of 10% to 40% on your educational expenses, extending not only to City employees but in some cases, spouse and dependents too!

Join the City of Philadelphia team today and seize these incredible benefits designed to enhance your financial well-being and personal growth!

The successful candidate must be a city of Philadelphia resident within six months of hire

Effective May 22, 2023, vaccinations are no longer required for new employees that work in non-medical, non-emergency or patient facing positions with the City of Philadelphia. As a result, only employees in positions providing services that are patient-facing medical care (ex: Nurses, doctors, emergency medical personnel), must be fully vaccinated.

The City of Philadelphia is an Equal Opportunity employer and does not permit discrimination based on race, ethnicity, color, sex, sexual orientation, gender identity, religion, national origin, ancestry, age, disability, marital status, source of income, familial status, genetic information or domestic or sexual violence victim status. If you believe you were discriminated against, call the Philadelphia Commission on Human Relations at 215-686-4670 or send an email to

For more information, go to: Human Relations Website:

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Salary range USD $80k to $85k annual
Date posted 24th May 2024
Commitment Full-Time
Place of work Philadelphia, PA
Apply now Report as expired You will be taken to the employer's website to submit your application.
Apply now Report as expired You will be taken to the employer's website to submit your application.
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