This job listing has expired

Content Marketing Specialist

Clipboard Health San Francisco, CA
Find more jobs in Content Marketing ...or browse all content jobs
Job description

Why Clipboard Health Exists:

We exist to lift as many people up the socioeconomic ladder as possible. We dramatically improve lives, by letting healthcare professionals turn extra time and ambition into career growth and financial opportunity. We achieve this with our app-based marketplace that connects healthcare facilities and healthcare professionals, allowing healthcare professionals to book on-demand shifts and healthcare facilities to access on-demand talent. Our mission is to enable healthcare professionals to work when and where they want and to enable healthcare facilities to meet their talent needs.

About Clipboard Health:

Clipboard Health is a post-Series C, extremely fast-growing tech startup with classic two-sided network effects, revolutionizing the market for healthcare talent. We are a diverse and inclusive company with a global, remote team. We have been named one of YC’s Top Companies for two years running, and have grown 25x across all key metrics in the last 18 months. There has never been a more exciting time to join our growing team and help us serve even more healthcare professionals and healthcare facilities, who can then better serve patients. To learn more about the culture at Clipboard Health, take a look at our culture hub here.

Content Marketing Expert

The Content Marketer will be responsible for making our work more visible while embedding it in compelling conversion funnels. 

We are looking for someone who can do much more than Facebook advertising and targeted promotion on LinkedIn. You're creative, data-driven, and organized, and you will market our content in ways we haven't thought of yet.

You must be able to overlap at least three hours per workday with Pacific Time hours (8am-5pm PT). 

In this role, you will…

  • Accurately assess the target audience for a particular piece of content, and identify the best places and methods to reach that audience.
  • Make decisions based on data. You “know my numbers” at all times - you can tell you how effective a particular promotional method was in the past and explain from data why it makes sense to use a particular method in the future.
  • Communicate with an international team of creators to gather viewpoints, understand needs and find the best ways to cooperate in working towards a common goal.
  • Work with the team to maintain organization, efficiency and an overall fast pace.
  • Constantly gather data. You can quantify how well a particular effort is doing, and you know when things change.
  • Love to optimize. Good enough is never good enough; you are looking for the little tweaks and changes that make things work better.
  • Look to find new solutions. You know the technique that works well today might not work well tomorrow - you are always running tests, trying new outlets, and looking for unconventional but effective ways to promote content that we haven’t even thought of yet.
  • Always stay organized. The team works best when we know what everyone else is doing, and when. You are the kind of person who always sits down at your desk knowing your plan for the day.

What success looks like:

  • 3 months in: You have established a basic framework for the promotion of everything the content team creates. When we write a new article, you have an idea of where you are going to push it to get it in front of relevant eyes in a way that creates measurable results. You closely track a variety of data (Impressions, clicks, user behavior, outcomes, etc) at each step in the process. You record the data you gather in a way that can be shared and discussed - you always “know your numbers” and can talk about what you’ve learned and how you’ve adjusted in light of those learnings. You use the data you gather to further refine your process, 
  • 6 months in: You are now fully familiar with not just the goals of the content team, but also with Clipboard Health as a whole - you understand our culture, our goals, and what we are working for well enough to anticipate needs and preemptively move to meet them. You are active in team discussions, helping plan what we are doing next and coming up with new, innovative ideas about what kind of content we should produce. You find unconventional and unconventionally effective ways to promote that content; you are the person other people copy when they want to find new ways to excel.

Your superpowers are...

  • Pushing for “better than normal” results. We can put ads on LinkedIn ourselves. 
  • Seeing opportunities to improve the team. We want someone who has ideas for where we can do more, or how we can do what we do better and who works with the team to make those ideas a reality. 
  • Thinking outside the box. We make all the standard content you’d expect, but we also try new things constantly. We are looking for people who think dynamically, both in terms of being able to adapt to new, unique projects and thinking them up yourself.

Tools you use…

  • Many (potentially dozens) of advertising platforms. You have long since generalized ad-buys on various platforms and can understand a new platform quickly.
  • Various text editors and basic website publishing systems. We regularly use Substack, Notion, WordPress and a few other publishing platforms in addition to the normal Word and Google Docs text editors.
Salary range Not specified
Date posted 17th May 2022
Commitment Full-Time
Place of work Remote (United States)
Similar jobs
326 open job opportunities

18 new jobs added in the last week.

Popular areas
Popular cities
Hiring? We'll put your job ad in front of a growing community of content professionals. Post a job
Join our free newsletter

Each week we share peer interviews, fresh jobs, links and resources to help your career grow.

It's free. See our privacy policy.
Thanks! We'll email you weekly with new resources.