Job description
The Digital User Experience (UX) Content Strategist works with product management and UX partners to deliver best-in-class user experiences. While writing and editing are core to the job, content strategists understand that it's more than just copywriting. Clear and concise content design is foundational to great user experiences.
Primary Responsibilities
- Plans, designs, and creates digital content strategies to meet user needs and support business goals for projects across websites, digital applications, and the mobile application
- Provides strategic content recommendations and writing/editing support for a variety of projects
- Builds positive, collaborative relationships with product managers/owners, line of business and marketing partners and broader UX team to deliver optimal user experiences through compelling content
- Leverages data, user research and testing to inform content decisions and recommendations
- Organizes content into logical taxonomies and/or task-based flows, employing information architecture and UX design best practices
- Ensures all content is clear, easy to understand, and written in natural language, while also adhering to legal and compliance requirements
- Performs content inventories, audits, and gap analysis
- Provides content that is informed by the entire user experience, not just the immediate project
- Collaborates with other UX content strategists to develop and maintain content style guides, voice and tone guidelines, and governance documentation
Requirements
- Bachelor's degree in English, Journalism, Marketing or related
- Five (5) years of professional experience with User Experience (UX) writing, content strategy or content design for websites or applications
Preferences
- Banking industry knowledge
- Experience working in a highly regulated industry
- Experience working with enterprise design systems or component libraries
- Experience with collaborative user interface (UI) design tools (InVision, Figma, Sketch or similar tools)
- Experience with Agile development process and associated project management tools including Jira and Confluence
Skills And Competencies
- Ability to distill complex information or processes into simple steps or plain language
- Ability to work on multiple projects at once
- Adept at designing content for websites, applications, or other digital experiences
- Excellent communication skills, including the ability to negotiate and influence
- Excellent organization and time management skills
- Experience working with multiple stakeholders for content approval
- Keen attention to detail, to ensure quality and accuracy at each deliverable stage
- Understanding of user-centered design methodology
- Understanding of search engine optimization, using keyword research to inform strategy
Please Note:
This role will support content strategy needs for a Corporate Banking Portal as well as other Corporate Bank software including iTreasury. Projects could include: creating new or optimizing existing page content, help text and error messaging. The role will also include writing scripts for motion-graphic videos, and writing and editing copy. While the current need is in supporting Corporate Bank, this content strategist will support projects for Enterprise and associate experiences. Strategists will need to be flexible, as projects may fluctuate across platforms as needs arise. The candidate will have the ability to work collaboratively with those business groups and the UX team, working frequently with multiple stakeholders. Excellent communication skills are required, including the ability to negotiate and influence stakeholders so they understand the "why" behind content decisions.
