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Website Content Manager

Colgate-Palmolive New York City, NY
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Job description

Relocation Assistance Offered Within Country

# 153021 - New York, New York, United States

Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions! 

If this is how you see your career, Colgate is the place to be! 

Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success. 

If you want to work for a company that lives by their values, then give your career a reason to smile...every single day. 

In today’s constantly evolving environment, Digital Transformation has become a top priority and at Colgate Palmolive, we are excited by the challenges this dynamic space brings. Our dedicated Consumer Experience & Growth team is full of passionate cross-functional individuals. We are seeking someone with high energy, positivity and eagerness who can help us lead change for our business. 

The Website Content Manager will drive outstanding experiences on our brand websites in North America to further build brand equities and drive commerce opportunities. You will develop, deploy and oversee execution of our website strategies and initiatives across all of our brands. This role is an exciting opportunity to help lead and run the evolution and growth of our owned digital presence for years to come.

This role will lead cross-functional resources including marketing teams, content management hub, global digital and IT teams and agencies to create best-in-class user experiences on our brand sites and enhance websites' effectiveness and performance. They will be the main point of contact for our global teams being responsible to elevate North America needs and interests to influence the global website strategy, while driving alignment. 


Own overall North America website strategy and roadmap that support business goals

  • Develop and lead the NA website strategic roadmap ; prioritize workstreams based on overall business priorities and resources available; drive visibility and buy-in with business leaders; lead relationship with global partners to drive alignment on priorities and resources allocations
  • Partner cross-functionally to deeply understand holistic user journey across the different touchpoints (including DTC and professional websites) and define the role of the websites in the ecosystem; align website strategies with broader business objectives and digital marketing initiatives, identify and execute user experience gaps to address 
  • Lead all aspects of the roadmap execution across brands by driving cross-functional team members’ input and accountability

Drive Website Content Optimization

  • Establish and be responsible for website content management workflow 
  • Orchestrate PDP content development by brand marketing business owner and management of deliverables with offshore content management hub.
  • Lead SEO strategy with agency partners and drive execution of the recommendations 
  • Provide strategic guidance on website user experience optimisation (navigation, webpage design, structure and functionality) 

Elevate measurement and analytics to optimize brand experiences:

  • Define and monitor website performance KPI and lead website reporting communication to continuously improve website performance and user experience
  • Develop learning agenda based on key goals and foster test and learning mindset
  • Keep a pulse on industry trends and best practices in website development, design, and user experience to benchmark our brand performance and opportunities

Budget management

  • As pertains to websites, lead agency discussions, management of website initiatives on time and within budget 
  • Own budget, invoicing and resource planning

Required Qualifications:

  • Bachelor’s degree required in marketing, digital marketing, or a related field
  • 8+ years prior experience in digital marketing and/or website management
  • Experience in website strategy and management
  • Strong understanding of website design, development, functional UX and UI experience, navigation, information architecture and functionality, in collaboration with IT departments 
  • Experience with SEO (Google Search Console, SEM Rush, Similarweb, BrightEdge), technical and website optimization techniques
  • Understanding of consumer journeys, brand digital marketing, content
  • Proficiency in website analytics tools, including GA/ Google Analytics and Google Tag Manager ; Experience in website analytics: must have experience with GA 360 and GA4
  • Excellent project management skills
  • Strong communication skills, and the ability to influence and work with cross-functional teams
  • High level of initiative, assertiveness and self-direction 

Preferred Qualifications:

  • Experience with JIRA, SimilarWeb and Adobe Experience Manager CMS

Salary Range

$112,000 - $164,850 USD

Pay is based on several non discriminatory factors including but not limited to experience, education, skills and office location. In addition to your salary, Colgate-Palmolive offers a performance based bonus and competitive benefits package.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. 

For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit To learn more about Tom’s of Maine please visit

Reasonable accommodation during the application process is available for persons with disabilities. Please contact with the subject "Accommodation Request" should you require accommodation.

Salary range USD $112k to $164k annual
Date posted 15th May 2023
Commitment Full-Time
Place of work New York City, NY
Additional information Hybrid
Apply now You will be taken to the employer's website to submit your application.
Apply now You will be taken to the employer's website to submit your application.
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