This position is available fully remote in Washington State only.
Community Health Plan of Washington (CHPW) is looking for an experienced Website Content Manager to join our creative team.
If you love creating high-quality and engaging website content, optimizing web presence based on data, and coordinating with a creative team to help people find and use our health plans, then we’d love to talk with you! This role is equal parts content creator, project manager, and collaborator on marketing campaigns driving traffic to the website in supporting our goals with members and providers.
- Drive strategy for CHPW brand content across multiple organizational websites that are aligned with marketing and other business targets including retaining and attracting members.
- Coordinate with web developer and marketing team to create and drive priorities across all platforms for content, features and functionality, and experiences. Ensure content is well-structured, easy to find, and meets the needs of users.
- Define and drive key performance indicators and success metrics for content and promotion. Measure content performance and optimize to meet metrics. Use SEO tactics and CMS to maximize search rankings, optimize content, and analyze user engagement and work closely with a technical team to maintain site standards.
- Project manage web content creation across teams including editorial and production schedules, creative team staff time, resources, and deadlines for web-based projects including marketing campaigns, website optimizations and improvements, blogs, and videos.
- Write, proofread, and edit content; develop and manage an editorial calendar to ensure timely content development and postings. Work with subject matter experts across the organization, with community partners, and from other sources to ensure the accuracy of the content.
- Collaborate with social and digital media managers for content distribution to online channels and social media platforms to increase web traffic. Work with marketing strategists, web developers, and internal communication teams to measure content effectiveness (usage, adoption, and reach), brand awareness, lead generation, customer loyalty, and user engagement.
- Collaborate with cross-functional teams throughout the organization to define project requirements, scope, and deliverables and lead project execution.
- Manage processes for required web postings from CHPW business owners to adhere to compliance or regulatory requirements from state and federal authorities; Write and curate updated content and ensure the website remains in compliance with company, state and federal requirements.
- Adhere to the internal policies and procedures.
- Exempt – Employees are expected to report to work as scheduled, participate in all assigned meetings, and meet established performance and accountability standards.
- Other duties as assigned. Essential functions listed are not necessarily exhaustive and may be revised by the employer, at its sole discretion.
- Bachelor’s Degree, Associate's degree in English, Communications, Marketing, or related field or an equivalent combination of education and highly relevant experience required.
- 3 years minimum experience in content development, web management, project management and coordination.
- 3 years working in web analytics and optimization.
- 3 years of experience working in a CMS platform (Preferably WordPress).
- Has not been sanctioned or excluded from participation in federal or state healthcare programs by a federal or state law enforcement, regulatory, or the licensing agency
Knowledge, Skills, and Abilities
- Excellent writing and copy editing skills (English and preferably Spanish) Health-related writing skills and familiarity with Medicare, Medicaid, and Cascade Care terms are a plus.
- Proven skills in website content design, optimization (SEO) and analytics.
- Excellent project management, time management and team coordination skills. Manage creative team staff time, resources, and deadlines for web-based projects including marketing campaigns, website optimizations and improvements, blogs, and videos.
- Ability to manage multiple projects simultaneously in detail and under tight deadlines.
- Excellent interpersonal skills. Ability to lead and present in a group setting. Flexibility and willingness to work in a matrix-management environment
- Experience in web analytics, especially Google analytics and reports, including measuring SEO performance and optimizing content to increase traffic and conversions. Strong analytical skills and the ability to interpret, evaluate and formulate action plans based on data.
- Familiarity with ADA and Web Content Accessibility Guidelines (WCAG)
- Ability to work independently.
- Perform all functions of the job with accuracy, attention to detail and within established timeframes.
- Meet attendance and punctuality standards
- Demonstrate professional courtesy to others and the ability to maintain confidentiality
- Basic understanding of HTML and CSS to be able to edit the content inside code
- Speaking, hearing, near vision, far vision, depth perception, peripheral vision, touch, smell, and balance.
- Extended periods of sitting, computer use, talking and possibly standing
- Simple grasp, firm grasp, fine manipulation, pinch, finger dexterity, supination/pronation, wrist flexion
- Frequent torso/back static position; occasional stooping, bending and twisting
- Some kneeling, pushing, pulling, lifting and carrying (not over 25 pounds), twisting and reaching
- Frequent decision-making. Ability to gather and assess data, determine appropriate actions, apply protocols and knowledge to unique situations, problem-solve and provide consultation.
Office environment with frequent environmental exposure to low-grade radiation from computer monitors; fast-paced with frequent interruptions.
PROTECTED HEALTH INFORMATION (PHI) ACCESS
All information (written, verbal, electronic, etc.) that an employee encounters while working at CHPW is considered confidential. CHPW employees may encounter protected health information in the regular course of their work at and for CHPW. This position may be exposed to and required to deal with highly confidential and sensitive material and must adhere to CHPW policies, guidelines, and all applicable laws and regulations at all times.
*Candidates whose disabilities make them unable to meet these requirements are considered fully qualified if they can perform the essential functions of the job with reasonable accommodation.
This job description is intended to describe the general content and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities or requirements of this position.
Community Health Plan of Washington is an equal opportunity employer committed to a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without regard to any actual or perceived protected characteristic or other unlawful consideration.
- Innovative: Consistently introduces new ideas and demonstrates original thinking
- Leader: Inspires teammates to follow them
- Team Player: Works well as a member of a group
- Functional Expert: Considered a thought leader on a subject
- Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well
- Associates or better in Communication or related field.
- Associates or better in General Journalism or related field.
- Associates or better in Marketing or related field.
- Bachelors or better in Communication or related field.
- Bachelors or better in English or related field.
- Bachelors or better in General Journalism or related field.
- Bachelors or better in Marketing or related field.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)