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Copywriter Content Specialist Sr.

COUNTRY Financial® Bloomington, IL
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Job description

Develops big ideas that connect with target customers in a meaningful way. Amplifies that idea with best-in-class multi-media marketing collateral including branding, advertising and identity, traditional print design of all types, web and interactive design, packaging and special events collateral. Collaborates with graphic designers and outside vendors on direct mail and advertising text to ensure the best creative product. Ensures error-free grammar and spelling. Follows guidelines for style, words, phrases, and typographical elements. Conducts customer interviews for case studies. Utilizes metrics and data to inform future design.

Career level professional, highly skilled and proficient with a full understanding of the area of specialization. Serves as a resource to functional teams or projects. Fully proficient in applying established standards, resolving a wide range of complex problems of diverse scope, including problems where precedent may not exist. Demonstrates good judgment in selecting methods and techniques for obtaining solutions. Uses best practices and knowledge of internal or external business issues to improve products, services or processes. Networks with senior internal and external personnel in their own area of expertise. Normally works independently. Receives minimal guidance, little instruction on day-to-day work, and general instructions on new assignments. May coach or mentor other professionals with less experience

This position offers a hybrid work schedule and is based out of our corporate offices in Bloomington, IL.

How does a Copywriter Content Specialist Sr. make an impact? 

  • Develops creative content, programs and concepts that meet the business objectives of the organization and advance our brand strategy. 
  • Supports the development of marketing materials from idea to finished product. 
  • Monitors creative performance of campaigns and provides solutions for optimization of content.  

Do you have what we’re looking for?

  • Develops creative content, programs and concepts that meet the business objectives of the organization and advance our brand strategy. 
  • Supports the development of marketing materials from idea to finished product. 
  • Monitors creative performance of campaigns and provides solutions for optimization of content.
  • This is a senior-level professional role, which typically requires 5+ years of relevant experience.

Why work with us?

Our employees and representatives serve nearly one million households with our diverse range of personal and business insurance products as well as retirement and investment services. We build relationships and work together to create a stronger, more secure future for our clients and our communities. We’re a big company, yet small enough you can make an impact and won’t get lost in the shuffle. You’ll have the opportunity to learn and grow throughout your career, either within this role or by exploring other areas of our business.

You’ll be able to take advantage of our benefits package, which includes insurance benefits (medical, dental, vision, disability, and life), 401(k) with company match, parental leave, paid time off, paid company holidays and time off to volunteer in your community. Please click here to learn more about who we are and the many benefits we offer our employees.  

COUNTRY Financial is committed to providing equal opportunity in all areas of employment, and to providing employees with a work environment free of discrimination and harassment. Employment decisions are made without regard to race, color, religion, age, gender, sexual orientation, veteran status, national origin, disability, or any other status protected by applicable laws or regulations.

Come join our team at COUNTRY today!

COUNTRY Financial does not generally sponsor individuals for employment-based visas for this position.​

Salary range Not specified
Date posted 17th June 2022
Commitment Full-Time
Place of work Bloomington, IL
Additional information Hybrid
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