Content Marketing Strategist

Reporting to the Director of Integrated Marketing, the Content Marketing Strategist is dedicated to increasing new student enrollment through comprehensive digital marketing campaigns tailored to pivotal moments in the admissions and academic cycles.

Owning the marketing calendar across all channels, this role will design integrated campaigns, create compelling narratives, and ensure timely rollouts to increase qualified traffic, inquiries, and applications.

The scope includes both organic and paid effort covering web content, social media, email, SEM, SEO, and display advertising. In collaboration with multiple university departments, the Content Marketing Strategist ensures unified messaging and optimal impact.

The ideal candidate blends creativity with analytics, embodying innovation, adaptability, teamwork, and excellent communication skills.

STRATEGIC PRIORITY

Develop marketing content that helps increase enrollment and inspire philanthropy.

Essential Functions

• End-to-end Ownership of Content Marketing Strategy
  • Collaborate with the Director of Integrated Marketing to develop content marketing strategies.
  • Create a shared university-wide marketing calendar that includes important events and holidays.
  • Design journeys and content narratives for prospective students that set the framework for successful enrollment campaigns.
  • Orchestrate cross-functional content development, and delivery, and lead discovery activities with key stakeholders.
  • Leverage digital, social, editorial, and journalistic skills to orchestrate rich content narratives optimized for digital channels and SEO (discover, learn, enroll, advocate).
  • Apply data-driven approaches to content development using web analytics and SEO tools.
  • Manage cross-channel repurposing of content to ensure maximum reach and efficacy.
  • Manage a staff that may include employees, freelancers, interns and student workers.
• Use Journalistic Writing and Editing Style to Create Compelling Content
  • Prepare and deliver written communications with clear, concise messages and information across multiple platforms.
  • Translate complex topics into easy-to-understand, targeted, relevant and snackable content.
• Use Journalistic Writing and Editing Style to Create Compelling Content
  • Prepare and deliver written communications with clear, concise messages and information across multiple platforms.
  • Translate complex topics into easy-to-understand, targeted, relevant and snackable content.
  • Apply journalistic approaches to create content that aligns with the brand and is highly focused.
  • Oversee freelance content.
• Implement Marketing Messages
  • Coordinate delivery of all marketing content.
  • Define the most appropriate type (crafted, curated) and the context in which it will be delivered.
  • Ensure consistent brand messaging across the stakeholder experience.
• Oversee Content Measurement
  • Design, develop and deploy marketing content that increases engagement and brand exposure to achieve measurable strategy objectives.
  • Measure the effectiveness of content strategy by employing web and social media analytics.
  • Share findings and insights regularly with colleagues.
  • Adjust marketing strategy based on analytics and strategic objectives.
• QUALIFICATION STANDARDS
  • EDUCATION: Bachelors degree preferred, or any combination of education and experience that provides the required skills and ability.
  • EXPERIENCE: 4+ years in the disciplines of brand development, digital marketing, or journalism.
• Knowledge of Digital Marketing
  • Ability to apply strong digital marketing techniques, spanning social, editorial, and web assets, technologies, and platforms such as website, email, and social/editorial networks to engage stakeholders.
  • Proficient in developing editorial and social ecosystem strategies that orchestrate planned, trending, rapid response, and peer/expert-generated content.
• Knowledge of Digital, Social and Web Analytics
  • Ability to perform digital social and web analytics to optimize value from disparate marketing platforms.
  • Proficiency in applying data-driven analytics and content targeting practices to advance opportunities and further define cohort groups.
• CLASSIFICATION AND STATUS:
  • This is an exempt, 12-month, benefits-based position.
• SUPERVISORY RESPONSIBILITY:
  • Supervise freelancers, agencies and interns as needed to support communications operations.
• REPORTS TO: Director of Integrated Marketing
• HOURS:
  • The regular hours for this position are 8:30 a.m. to 5 p.m. Monday through Friday. Hours may vary due to the needs of the university. Ability to work evenings and weekends as required.
• SKILLS:
  • Strong communication skills, both verbal and written.
  • Excellent interpersonal skills and ability to connect effectively across a matrix organization.
  • Ability to meet strict deadlines and deliver ongoing incremental performance improvements.
  • A willingness to learn and develop ones existing skillset.

• In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Email Your Resume In Word To:

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

shannon.robinson@jobalert.creativecircle.com

Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : SR10-1832994 -- in the email subject line for your application to be considered.

Shannon Robinson - Senior Recruiter

For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa.

Creative Circle will consider for Employment in the City of Los Angeles qualified Applicants with Criminal Histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.