They are reporting to the VP of eCommerce. This position is responsible for collaborating closely with the eCommerce team and Brand teams to develop an overarching digital content strategy related to Creative Home Idea’s brand/licenses, PR, media, influencers, and social media storylines. Once the strategy is developed and deployed, this person will execute against the strategy by overseeing the creation of written, photo, and video content that will be deployed and amplified across all eCommerce and digital marketing channels with the ultimate goal of driving overall brand awareness, organic traffic, and engagement.
Duties and Responsibilities:
Given the brand objectives and priorities, develops, deploys, and executes a cross-platform digital content strategy and calendar to support overarching goals.
Translates consumer insights and learnings into innovative and creative content ideas such as brand partnerships, experience activations, product demos, etc.
Works with the creative team/3rd parties, including writers, graphic designers, videographers, photographers, editors, and producers, to create and execute innovative and compelling digital content to build brand/license awareness and organic traffic
Ensures content is on-brand, consistent in voice, tone, look and feel
Develops standards, systems, and best practices for content creation, distribution, maintenance, content retrieval, and content repurposing, including the real-time implementation of content strategies across our global marketing team
Collaborates with marketing to amplify content through various channels, including the website, blog, SEO, YouTube, social media, etc.
Manages analytics around content reach, engagement, website traffic, and new customer conversion to develop recommendations on content strategy and distribution
Qualifications and Relevant Experience
Excellent verbal and written communication skills
Experience managing creative resources, freelancers, and production needs for campaigns and content projects
Strong strategic thinker and results-oriented executor
Extremely organized with attention to detail; proven project manager that can work across functions to accomplish goals
Strong understanding of SEO and keyword placement
Proficiency in popular content management systems
Creative thinker with a track record of being able to translate insights into vital consumer-facing communication pieces
Knowledge of photo and video production
Ability to adapt quickly to changing priorities in a fast-paced environment
Salary rangeNot specified
Date posted12th January 2023
CommitmentFull-Time
Place of workNew York City, NY
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