Content Designer

Job description

12 months Full-Time Fixed Term Position.

$102,506 (G07) Plus 17% Superannuation

Based at Curtin University, Bentley Campus

About The Role:

The Content Designer plays a pivotal role in overseeing the optimisation and curation of website content to create an exceptional digital experience for users while aligning with the Curtin content strategy. This position is responsible for ensuring that the content on site is engaging and effective in guiding users digital interactions with the university, leading to higher user satisfaction, engagement, and better recruitment outcomes.

Working closely with the Digital Marketing Manager and the UX team, the Content Designer collaborates with University Marketing and other critical stakeholders to enhance the digital content across Curtin's websites, resulting in more immersive, engaging, and compelling digital experiences. This role requires a unique blend of creativity, strategic thinking, and an in-depth understanding of user behaviour and UX principles to drive website conversions and support critical business outcomes.

This role sits within our Digital Experience team. We are driven by excellence and integrity; we craft leading digital experiences that delight and empower future students on their journey towards personal growth and meaningful impact.

Key roles and responsibilities:

• Ensure website content aligns with user goals: Accountable for curating the website content to ensure it supports user goals and assists audiences in their understanding and completion of key tasks, leading to exceptional online experiences.
• Collaborate with cross-functional teams: Work closely with content creators, UX/UI designers, developers, digital marketing coordinators, and other stakeholders to ensure seamless integration of content with design and functionality, adhering to Curtin’s digital style and experience guidelines.
• Implement SEO strategies in partnership with marketing teams: In collaboration with the Content Creation, Marketing Acquisition and Digital Marketing teams implement SEO techniques to ensure that content is not only engaging but also optimised for search engines, thereby enhancing its visibility and reach to target audiences.
• Integrate visual content effectively: Work closely with visual designers and multimedia specialists to integrate visual content such as images, videos, and infographics into the user experience across the Curtin website.
• Administer content governance standards: Ensure adherence to guidelines, standards, and best practices for UX content creation, maintenance, and governance across the CMS and other digital systems where appropriate, while observing existing brand communication policy, process and content tone of voice guidelines.
• Monitor and analyse content performance metrics: Monitor content performance metrics such as engagement rates, conversion rates, and user satisfaction scores. Use data-driven insights to identify areas for content optimisation and iterate on content strategies to improve user experience and achieve business objectives.

To be a successful applicant for this role, you will have:

• A relevant degree and considerable relevant experience; or extensive experience in a related field.
• Demonstrated understanding of user experience (UX/UI) and content design principles.
• Good eye for detail and design across a range of formats and digital platforms.
• Skilled writing and editing expertise with the ability to craft clear, concise, and compelling content for diverse audiences and contexts.
• Ability to recommend and present tools and software required to analyse and automate content-level improvements to the suite of presences that is Curtin’s digital ecosystem.
• Proficiency in content management systems (CMS), web analytics tools, alongside SEO best practices. Familiarity with both traditional and headless CMS is desirable.
• Previous experience within the higher education sector and /or large complex organisation is also desirable.

We are committed to providing a flourishing and progressive workplace. This role provides the opportunity to develop your content design, analytical and collaboration skills, while working alongside talented mentors in an environment that advocates for your success.

As this is a fixed-term contract, you will require current work rights in Australia that match the tenure of this role. Please note that sponsorship and relocation support will not be provided for this position. The University uses working titles from time to time, and this may result in discrepancies between titles referenced in our job advertisements and the position descriptions.

About Us

We are an energetic, dedicated team of academics and professionals working together to provide global solutions through quality graduates and innovative research. Curtin is a welcoming space where integrity, respect for one another, courage, excellence, and impact are essential to everyday life. Situated on Whadjuk Nyungar Country, our vibrant Bentley campus includes an art gallery, gym, childcare and medical centre, bus station, accessible parking and endless food options including a supermarket.

Aside from the vibrant campus life, we offer more than just a job. We encourage a progressive and diverse workplace and are committed to looking after our employees by promoting health and wellbeing, work flexibility, and personal development opportunities.

Global Excellence:

p>Curtin University proudly stands among the top one percent of global universities according to the ARWU 2023 rankings.

Rewards Beyond Salary:

p>Enjoy the perks of a generous superannuation contribution (17%) with cash out options*, customisable salary packaging benefits through Paywise as well as Hotel and Health Insurance discounts.

Adaptable Work Environment:

p>Embrace flexibility with a role based at our Bentley campus, with the option to work remotely from home or one of our other campus locations such as Midland or St George’s terrace for a change of scenery.

Time Well-Spent:

p>Experience the added value of 17.5% Leave Loading, with the option to be paid out or taken as additional leave. Benefit from Parental Leave (26 weeks for the primary caregiver), Annual Leave (20 days), Personal Leave (14 days), Aboriginal Torres Strait Islander Leave (5 days)*, Study Leave and Community Service Leave.

p>Plus 18% more observed days off -enjoy 12 Public Holidays each year (including Easter Tuesday!), and 2 extra University Days over the Christmas/New Year Period (see EBA 51.1 and 51.9).

Recognition for Prior Service:

p>Curtin recognises prior service for long service leave purposes. New Curtin employees may be* eligible if they have worked for an Australian University, public service or other recognised institution.

Health and Wellness:

p>Our on-campus Medical Centre prioritises Curtin staff and students. Join Curtin's Healthy Lifestyle Program, with up to 2 hours per week of paid time off to engage in University-approved healthy lifestyle activities. Explore Curtin’s wellbeing locations at https://tinyurl.com/mtyf3vad

Join us!

Please provide a cover letter, and your CV to allow us to assess your suitability for this role.

Applications close:

Monday, 03 February 2025.

Applicants should note that prior to appointment, any offer of employment is subject to completion of National Police Records checks, and background, integrity, and reference checks to Curtin’s satisfaction. At Curtin, we are committed to being a Child Safe organisation and this position may also require you to have a current Working With Children Check.

We strongly encourage applications from Aboriginal and Torres Strait Islander people, people of diverse gender, sex and sexuality, people with disability and people from culturally and linguistically diverse backgrounds.

If you have any queries in relation to this opportunity or the application process, please contact our careers team on CurtinCareers@curtin.edu.au or 08 9266 9000 (option 3,1), quoting the reference number.

Please note we are not accepting applications from recruitment agencies at this time.

Disclaimer

Curtin reserves the right at its sole discretion to withdraw from the recruitment process, not to make an appointment, or to appoint by invitation, at any time. We reserve the right to remove the advert earlier than the date on the advert.

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