Senior Content Strategist / Senior Content Designer

CVS Health’s digital design team is looking for a skilled UX Content Strategist and writer capable of crafting strategies and content that help people manage their health care effectively.

Aetna Health, the primary digital experience for millions of Aetna members, is a personalized application that helps people understand and use their health benefits, find the right doctors and care for them, and take smarter and healthier actions. As a content strategist for Aetna Health, your primary responsibility is to take often complicated information and make it digestible, meaningful and actionable for people.

But you won’t do this alone. Your team will include gifted experience designers, researchers, accessibility specialists, architects and engineers, and product management and design operations. You’ll be responsible for shepherding content all the way from requirements gathering to publishing, developing subject matter expertise and critical professional partnerships along the way.

To be a successful Content Strategist at CVS Health, you’ll have clearly demonstrated writing and editing chops. You’ve probably worked on microcopy for web and native applications, and you understand the role that content plays in a digital product’s user experience. Along with the core competencies of content strategy, you also understand principles of UX design, user research and accessibility. And because we’re dedicated to empowering individuals to make better decisions in their health care, you may have experience presenting financial, clinical or insurance information to people in relevant and actionable ways.

You also understand the factors that drive feature prioritization – whether based on research, analytics, or business requirements. Your success here will require adaptability as well as a willingness to embrace the iterative spirit of Agile.

It’s important that you’re an enthusiastic, empathic and flexible person who enjoys a challenge, likes working on a team and can navigate a complex enterprise environment. You’ve got experience working with and communicating with cross-functional stakeholders, and you’re accountable for your work from start to finish.

Ideally, you’re also interested in contributing to the evolution of content strategy practices at CVS Health. You like optimizing processes, you’re a lifelong learner, and you can succinctly communicate the value of content and content strategy to your partners across the organization.

The most important prerequisite, however, is your passion for doing the right thing. With an audience of millions that grows every day, every decision you make will matter and your work will have an impact.

Core Responsibilities

• Execute content strategy for the plan sponsor and line-of-business customizations in support of larger organizational goals and objectives
• Ensure your content uses the proper voice and tone
• Work with the product management, design and research teams team to source or create the right content to educate, motivate and empower users
• Collaborate with our UX researchers and analytics teams to understand user behaviors and uncover new opportunities for engagement
• Collaborate with our Accessibility team to design a content experience that meets WCAG guidelines
• Provide content of varying fidelity to our product designers to facilitate iterative design
• Produce documentation that facilitates publishing or content implementation, such as copy decks, messaging frameworks or content models
• Author content in our publishing tools
• Collaborate with the content strategy team to evolve our product content style guide
• Support our design system by providing content guidelines for components and patterns as needed

Pay Range

Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.

Required Qualifications

• 5+ years as a UX Writer or Content Strategist on digital products and services
• At least 4 years working at the enterprise level or a large organization (health care experience is a plus, but not required)
• Working knowledge of legal and compliance review processes
• Authoring in content management systems
• Working knowledge of taxonomy and metadata strategy as a means of enabling personalization, targeting and information management
• A passion for language, and demonstrated ability to influence audiences and promote behavior change
• Creating clear, concise and compelling content
• Fusing brand voice into personalized or segment-driven content
• Demonstration of exceptional writing, editing and research skills, as well as relentless attention to detail
• Know-how when it comes to the complexity of cross-functional collaboration at an enterprise scale
• Working in an Agile environment (working in SAFe would be a bonus, but isn’t required)
• Creating a design or content documentation (annotated wireframes, copy decks, content models, page tables, etc.)

COVID-19 Vaccination Requirement

CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevent them from being vaccinated.

You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

Preferred Qualifications

• Working in an Agile environment (working in SAFe would be a bonus, but isn’t required)
• Health care experience is a plus, but not required
• Working knowledge of legal and compliance review processes
• Authoring in content management systems
• Working knowledge of taxonomy and metadata strategy as a means of enabling personalization, targeting and information management
• A passion for language, and demonstrated ability to influence audiences and promote behavior change
• Creating clear, concise and compelling content
• Fusing brand voice into personalized or segment-driven content
• Demonstration of exceptional writing, editing and research skills, as well as relentless attention to detail
• Know-how when it comes to the complexity of cross-functional collaboration at an enterprise scale
• Creating design or content documentation (annotated wireframes, copy decks, content models, page tables, etc.)

Education

• Bachelor’s degree in communication, English, journalism, library sciences or related subject preferred. Certifications in IA, UX or related design disciplines are preferred, but not required

Business Overview

Bring your heart to CVS Health

Every one of us at CVS Health shares a single, clear purpose: Bringing our hearts to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

We strive to promote and sustain a culture of diversity, inclusion and belonging every day.

CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.