Perspectives Conf

Senior UX Writer

Delta Dental Ins. San Francisco, CA
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Job description

This job is responsible for producing compelling, engaging content as well as informing strategy across a broad range of online product experiences for business-to-consumer (B2C) and business-to-business (B2B) external audiences, including current and prospective members, dentists, groups, brokers and corporate audiences. This role will support various teams in the enterprise including Product Development and Marketing.

This position requires a user-centred mindset, an understanding of user experience (UX) principles, processes and methodologies, the ability to formulate content strategy and superior writing/editing skills. In addition to a keen eye for detail and a strong grasp of spelling and grammar, this person should have the ability to coach other writers in their writing. Writing should follow industry-standard content strategy, and UX writing best practices and be user-focused, succinct, audience-appropriate and brand-compliant.


  • Produces and maintains user-focused content for digital products, including website/mobile interfaces, microcopy, error messages, tooltips, frequently asked questions (FAQs), chatbots, user education and other product-related content with special attention to the succinct and compelling copy.
  • Develops strategic product content for the enterprise, which requires an understanding of the complexities around insurance industry regulations, product characteristics and the healthcare industry.
  • Presents complex ideas in an understandable, relatable and engaging format with an emphasis on elevating the customer experience.
  • Writes engaging, informative user-friendly content that scales across a range of products to drive brand awareness, engagement and task completion. Produces content that aligns with brand guidelines and maintains content consistency and unified brand voice across products and platforms.
  • Partners closely with product and/or UX designers, software developers, web producers, quality assurance (QA) testers and project managers to continuously improve the quality of our content across channels.
  • Earns trust and builds relationships across the whole enterprise to gain a deep knowledge of priority projects and company initiatives.
  • Manages multiple projects simultaneously with little to no supervision in a fast-paced, Agile delivery schedule, including research, writing, approvals, editing, proofreading, creating test scenarios/test content, coordinating with design or web team as needed and overall quality control. Regularly reviews teammates writing for accuracy and style.
  • Anticipates project challenges and develops content strategies to address. Evaluates users’ needs, pain points and motivations and develop content solutions accordingly.
  • Conducts content inventory audits, defines information architecture and formulates content strategy for an array of products for multiple audiences. Attends user research studies and uses the findings to inform content decisions and identify content gaps.
  • Researches the latest industry trends and best practices for content and actively participates in shaping our editorial style.


  • 4 or more years of experience with a bachelor’s degree.
  • Superior writing and editing skills with the ability to write concise, compelling copy and adjust the tone and voice for different audiences and products.
  • Editorial mindset that seeks to understand what content our audiences are looking for and to engage them in the conversation.
  • Experience with “mobile-first” writing and user testing and research.
  • Experience working with Agile teams, including quick adaptation and iteration.
  • Strong time management skills, with the ability to work on multiple projects at the same time, communicate effectively with team members and meet short- and long-term deadlines.
  • An elevated level of creative consistency, brand adherence and attention to detail.
  • Strong editing and proofreading skills including grammar, spelling and punctuation, with the ability to mentor teammates and coach them in improving their quality of writing.
  • Basic knowledge of hypertext markup language (HTML).
  • Knowledgeable of usability, accessibility, section 508 compliance and search engine optimization (SEO) best practices, able to apply them consistently and coach teammates in these practices.
  • Strong technical skills, including Microsoft Suite (Word, Excel), Adobe Acrobat Pro, Miro, Confluence, Invision, Abstract, Sketch, Adobe Experience Manager (AEM) or other content management system (CMS) tools are preferred.
  • Experience in a regulated industry, such as health care or insurance, is a plus.
  • Certification in UX writing or UX design is a plus.

Base Pay Information

 The national base pay range at the end is a good-faith estimate of what Delta Dental may pay for new hires. Actual pay may vary based on Delta Dental’s assessment of the candidate’s knowledge, skills, abilities (KSAs), related experience, education, certifications and ability to meet required minimum job qualifications. Other factors impacting pay include prevailing wages in the work location and internal equity.


Rewards to make you smile! We don’t just want to make our customers happy — we want to give our employees a reason to smile, too. Delta Dental’s comprehensive benefits package includes:

  • Generous paid time off plus 12 holidays and your birthday off!
  • Low-cost premium medical insurance options
  • 100% paid dental and vision insurance
  • Generous 401(k) matching and flat contribution
  • Social responsibility and volunteer opportunities, including 16 paid volunteer hours annually
  • Employee LiveWell program, focusing on overall employee well-being
  • Fertility and diabetes benefits
  • Employee discount program: AT&T/Verizon, entertainment, travel, and more!
  • Culture of learning: career development and tuition reimbursement
  • Career growth: we love promoting from within

Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment-qualified applicants with arrest and conviction records.


At Delta Dental, our success is only as strong as the people who execute it! We take enormous pride in being the nation's most recognized and widely-used provider of dental insurance - and we've come this far by living our core values of innovation, excellence, service and trust. Our vision is to motivate and empower every employee so that we’re all inspired to take exceptional care of our customers, providers and ourselves. We believe in integrity, accountability, collaboration, and giving every employee the equitable opportunity for their voice to be heard and development to be fostered. 

If you're excited about the prospect of transforming the future of health care and growing in your career, join our smile revolution!  

To see some of the smiling faces behind Delta Dental and to learn more about what our values and culture look like in action, connect with us on social media: Delta Dental Ins. on Facebook and Instagram, #LifeatDDins on Facebook and Instagram, Delta Dental Ins. on Twitter and Delta Dental Ins. on LinkedIn.

We are part of the Delta Dental Plans Association, a network of companies that provides dental coverage to 74 million people in the U.S. Delta Dental of California, Delta Dental of New York, Inc., Delta Dental of Pennsylvania and Delta Dental Insurance Company, together with our affiliate companies, form one of the nation’s largest dental benefits delivery systems, covering 33 million enrollees. All of our companies are members, or affiliates of members, of the Delta Dental Plans Association, a network of 39 Delta Dental companies throughout the country.

Delta Dental is an equal opportunity employer. We are committed to building and maintaining a diverse and inclusive workplace for all employees. Applicants will not be discriminated against because of race, color, religion, creed, national origin, ancestry, citizenship status, sex (including pregnancy), sexual orientation, gender or identity expression, age, disability, marital status, medical status, veteran status or any other status protected under federal, state, or local law. In addition to federal law requirements, Delta Dental complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Unfortunately, our Delta Dental Enterprise is unable to hire individuals residing in Alaska, North Dakota, Nebraska, Hawaii, Oklahoma, Vermont, Maine, West Virginia, New Hampshire, Wyoming, Puerto Rico or other US Territories at this time.

Proof of eligibility to work in the United States must be provided if selected for hire.

Delta Dental* has enacted a COVID-19 vaccination policy to protect all employees and the communities we serve due to the ongoing impacts of the COVID-19 pandemic. Accordingly, we require all employees to be fully vaccinated against COVID-19. Are you able to comply with our policy of being fully vaccinated by your start date if an offer is made or have a medical or sincerely held religious exemption for receiving a COVID-19 vaccine? Failure to comply with our policy and submit proof of compliance or receive approval for a valid medical or sincerely held religious belief exemption prior to your start date will nullify any offer of employment extended to you.

*Delta Dental includes: Delta Dental of California, Delta Dental Insurance Company, Delta Dental of Pennsylvania, and Delta Dental of New York 

If You Are A Current Employee Click Here To Apply

Salary range USD $59k to $130k annual
Date posted 13th March 2023
Commitment Full-Time
Place of work Remote (United States)
Additional information Selected states
Apply now You will be taken to the employer's website to submit your application.
Apply now You will be taken to the employer's website to submit your application.
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