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Senior Content Designer

Department for Transport (DfT), United Kingdom London, UK
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Job description

We recognise the challenges that people with (multiple) protected characteristics may experience on the job market and in their career progression. We are fully committed to being an inclusive employer and ensuring equal opportunities. We are keen to make our workforce as diverse as possible, and we hope to attract applications from underrepresented groups, including ethnic minorities, people with a disability, and people with gender diverse identities.  

Are you an ambitious content designer interested in improving online services and GOV.UK content?

Do you have experience championing content design and working collaboratively to meet user needs?

If so, we'd love to hear from you.

Whether you are embarking on the daily commute, seeing friends at the weekend, jetting off for holidays or receiving deliveries to your door – every minute of every day people are on the move.

The Department for Transport (DfT) is a high-profile department at the heart of the government. We plan and invest to make journeys better.

The DfT Content Design Team is responsible for the department’s online presence. The small team manages all aspects of drafting, publishing, maintaining, testing and improving the department’s digital services and GOV.UK content.

You will be a skilled writer and editor with excellent attention to detail. You will know how to write simply and clearly, with the user in mind. You will have the confidence to champion user needs and promote high-quality content design within the department.

We offer you:

  • a chance to work in a high-performing team at the leading edge of government digital communication and service design
  • experience working on some of the biggest projects in government, including rail reform, and zero-emission and self-driving vehicles
  • an excellent learning and development programme acknowledged as one of the best across the government
  • opportunities for flexible working and a commitment to a healthy work-life balance
  • a competitive remuneration package

Duties and responsibilities

The Senior Content Designer will:

  • create, write, improve, publish, review and manage content for GOV.UK and digital services
  • review and act upon user research, user feedback, analytics and other sources of information
  • collaborate with policy, legal, comms, user research and content design teams in DfT and at other government departments
  • review and provide direction on the work of other content designers and experts from other disciplines
  • help build and improve content design capability across the team and department
  • help build an understanding of content design and the importance of early engagement with content designers across the department

Please see the full Role Profile attached for a full role of responsibilities. 

Person specification

We’re interested in people who can:

  • create iterate and manage user-centered content
  • make complex language and processes easy to understand
  • coordinate multiple projects and adapt to changing priorities
  • work with stakeholders to understand their issues
  • educate and coach stakeholders on good content design and meeting user needs
  • help build content design capability across the department
  • use analytics, user feedback, and user research to improve the content
  • work to tight deadlines under pressure
  • work with content publishing systems and understand basic HTML and markdown
  • have great attention to detail


We'll assess you against these behaviours during the selection process:

  • Delivering at Pace
  • Managing a Quality Service
  • Communicating and Influencing

Technical skills

We'll assess you against these technical skills during the selection process:


Being part of our brilliant Civil Service means you will have access to a wide range of fantastic benefits. We offer generous annual leave, attractive pension options, flexible working, inclusive working environments and much more to support a healthy work/life balance. 

Find out more about what it's like working at DfT.

Things you need to know

Selection process details

This vacancy is using Success Profiles and will assess your Behaviours, Experience and Technical skills.

How to Apply 

When considering applying please look at how your experience relates to the role, and within your CV and Personal Statement please provide detailed evidence of your experience of the following: 

  • creating user-focused content, rewriting complex language and processes into simple to understand plain English, following editorial and style guidelines
  • educating, advising and negotiating with policy, legal and communication teams to ensure content and services meet the needs of users
  • using judgement and influencing skills to challenge inappropriate content or service requests in a constructive and professional manner
  • building understanding and appreciation of content design within an organisation

Sift and Interview Dates 

  • The sift is due to take place from 30 November 2022.
  • Interviews are due to take place the week commencing 12 December 2022.
  • We will conduct a video interview. We will send you details if you are selected for an interview. 
  • We will try to meet the dates set out in the advert. There may be occasions when these dates change. We will send you sufficient notice of confirmed dates.  

The selection process will be designed specifically for the role. As a result, your assessment will include: 

  • an interview and written exercise

You’re encouraged to become familiar with the role profile, as you may be assessed against any of the criteria recorded within. 

The Department for Transport alongside other government departments recruit using Success Profiles. This means for each role we consider what you will need to demonstrate in order to be successful. This gives us the best possible chance of finding the right person for the job, drives up performance and improves diversity and inclusivity. 

For further information on Success Profiles, visit our Careers website.

If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.

Applicants who are successful at the interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment. 

A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5-year period following dismissal for carrying out internal fraud against the government.

Further Information 

For more information about how we hire, and for useful tips on submitting your application for this role, visit theHow we hire page of our DfT Careers website.

Before submitting your application, we encourage you to visit our Recruitment in detail page of the DfT Careers website. You will find detailed information about the entire recruitment process and what to expect when applying for a role in the Civil Service.

Throughout this job advert, there are links to the DfT Careers Website, which provides you with further information to support your application. Should you be unable to access the information on our website, please email for assistance.

Feedback will only be provided if you attend an interview or assessment.


Successful candidates must pass a disclosure and barring security check.

People working with government assets must complete basic personnel security standard checks.

Nationality requirements

This job is broadly open to the following groups:

  • UK nationals
  • nationals of Commonwealth countries who have the right to work in the UK
  • nationals of the Republic of Ireland
  • nationals from the EU, EEA or Switzerland with settled or pre-settled status or who apply for either status by the deadline of the European Union Settlement Scheme (EUSS)
  • relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service
  • relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service
  • certain family members of the relevant EU, EEA, Swiss or Turkish nationals

Further information on nationality requirements

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles.

The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Apply and further information

The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment.

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :Recruitment team :

Further information

If you feel your application has not been treated in accordance with the Recruitment Principles and you wish to make a complaint, in the first instance, you should contact Government Recruitment Services via email:

If you are not satisfied with the response you receive from the department, you can contact the Civil Service Commission: Visit the Civil Service Commission website Here


Role Profile - Senior Content Designer (Docx, 69kB)

Salary range GBP £39k to £47k annual
Date posted 25th November 2022
Commitment Full-Time
Place of work London, UK
Additional information Birmingham, UK | Hastings, UK | Leeds, UK
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