Conference Growing In Content 2024: The virtual Content Design conference Attend Day 1 for Free

Content Strategist

Derse Milwaukee, WI
Apply now Report as expired
Job description

Derse is a complete face-to-face marketing agency and exhibit builder. We bring a smarter approach to building client sales while managing their trade show, marketing environments and event programs. Our teams are made up of smart and forward-thinking people who bring experiential marketing solutions to life! We believe in committing to a long-term investment in your career with a total rewards package including

  • Competitive pay and comprehensive benefits package
  • A bright and energetic culture where your ideas are valued
  • 75-years of financial stability

Derse employs over 500 people in marketing, program management, creative & skilled production, and corporate support. Locations include Milwaukee, Chicago, Las Vegas, Dallas and Pittsburgh. Visit our website derse.com to learn more!

As the Content Strategist, you'll be responsible for the creation and distribution of written materials to internal and external teams. You'll also be responsible for ensuring that the Derse brand is properly communicated through all marketing channels, while developing strategic framework to best highlight our brand. If you're looking to apply your creativity and brand representation skills, read through and apply because this may be the opportunity for you!

Content Strategist Responsibilities

  • Develop strategic content framework and cohesive content calendar to ensure strategic approach to Derse's marketing communications and lead generation programs.
  • Develop social content persona(s) to gain audience understanding across content channels.
  • Identify content trends and best practices that can be implemented across online and offline channels.
  • Monitor all digital mediums including but not limited to the Derse website, LinkedIn, and Instagram to identify optimal content updates.
  • Use Search Engine Optimization (SEO) best practices to ensure website and blog content is relevant to identified audiences.
  • Develop relationships with account and creative teams to monitor/analyze existing account successes for story opportunities.
  • Analyze performance of content engagement to optimize and adjust approach when necessary.
  • Build content partner relationships consistent with Derse earned media strategy.
  • Elevate the Derse brand by creating and distributing valuable, relevant, and consistent written content to attract and retain Derse's defined customer audiences.
  • Ensure written copy integrates overall corporate messaging and segmented audience personas.
  • Partner with graphic designers to integrate creative and design elements into content strategy and planned tactics.
  • Interact with account and creative teams to ideate and develop content for new marketing initiatives including blog, website, email, direct, social, and physical campaigns.
  • Provide SEO optimization recommendations based on content development and results.
  • Consistently evaluate appropriate marketing channels to distribute relevant content through various avenues.
  • Develop content for marketing trade shows, events, and prospect/client events.
  • Look for opportunities to integrate content marketing strategies with campaign communications.
  • Research, write, and distribute all Derse press releases.
  • Maintain relationships with industry and non-industry PR contacts.
  • Help identify strategic sponsorships and speaking engagements both inside and outside industry (i.e., thought leadership opportunities).
  • Assist in the development and refinement of Derse's internal communications approach.
  • Work with each corporate department to develop proactive internal communications plan for their company-wide communications needs.
  • Develop feature articles showcasing interesting/relatable stories and tangible results.
  • Assist team in building/reviewing proposal responses that highlight Derse's strengths and solve specific client challenges.

Requirements

  • Bachelor's degree in Marketing, English, Communications, or related field required.
  • 5 years' experience within marketing, journalism, or copywriting preferred.
  • Social media and maintaining a content calendar experience preferred.
  • Ability to travel as needed.
Premium video Get Your Free Video: Ace Your Next Interview

Prepare for your interview with expert advice from an experienced interviewer. Leave your email below and get instant access to the video!


Salary range Not specified
Date posted 24th May 2024
Commitment Full-Time
Place of work Milwaukee, WI
Apply now Report as expired You will be taken to the employer's website to submit your application.
Apply now Report as expired You will be taken to the employer's website to submit your application.
Similar jobs
myGwork - LGBTQ+ Business Community Candidate Care Content Manager Full-Time Tempe, AZ Content Strategy Today
IntelliBridge Content Strategist Full-Time Richmond, VA Content Strategy Today
Premium video Get Your Free Video: Ace Your Next Interview

Prepare for your interview with expert advice from an experienced interviewer. Leave your email below and get instant access to the video!


503 open job opportunities

82 new jobs added in the last week.

Popular areas
Join the community
Join the community Over 6,000 content professionals joined our weekly newsletter to grow their careers
Free. No spam. Easy unsubscribe.
Join the community of content professionals Over 6,000 content professionals joined our weekly newsletter to grow their careers
Free. No spam. Easy unsubscribe.