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About Discovery

Discovery’s core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, Discovery is passionate about innovating in order to not only achieve financial success, but to ignite positive and meaningful change within our society.

About Vitality Group

Vitality Group, a subsidiary of Discovery Limited, is responsible for the expansion of the Vitality Shared-Value Insurance business model beyond South Africa and the UK, serving to fully leverage the assets and intellectual property of Discovery beyond its primary markets. The business forms equity or contractual partnerships with leading global insurers to integrate Vitality and shared value with partners’ insurance and financial services products in the markets where they operate. Vitality Group also operates a business providing wellness solutions to employer groups in the United States. Vitality Health International, a business unit within Vitality Group, coordinates and focuses on resource allocation to Discovery’s emerging, global health insurance initiatives. Vitality Group is also responsible for Discovery’s 25 percent equity investment in Ping An Health, the largest comprehensive medical insurer in China.

To date, Vitality Group’s businesses jointly reach more than 20 million lives across 28 markets (Argentina, Austria, Australia, Canada, China, Ecuador, France, Germany, Hong Kong, Indonesia, Japan, Macao, Malaysia, Mexico, Netherlands, New Zealand, Pakistan, Philippines, Portugal, Saudi Arabia, Singapore, South Africa, South Korea, Sri Lanka, Thailand, the United Kingdom the United States, and Vietnam).

Key Purpose

We are looking for an experienced writer to join the Vitality Group global marketing team to focus specifically on crafting content and managing several LinkedIn executive profiles. 

Additional responsibilities may include updating our social media pages, responding to followers and tracking user engagement. To be successful in this role, you should have excellent thought leadership content writing skills and experience running multiple social media accounts and campaigns.

This role will ensure we maintain a strong online voice and brand consistent with our marketing goals and company values.

Areas of responsibility may include but not limited to

  • Write, edit and publish engaging content for various LinkedIn accounts
  • Collaborate with Discovery and Vitality Group social media teams
  • Optimize social media posts (language, tone, message) based on our target audience’s behaviours
  • Select appealing images and videos to complement text
  • Coordinate with internal teams to create ongoing, fresh content
  • Track and report on social media insights (traffic, engagement, shares, conversion rates)
  • Apply advertising techniques to boost brand awareness
  • Respond to questions and comments in a timely and accurate manner
  • Experience using Sprout or another social media platform a plus

Personal Attributes and Skills

  • Creative thinking and Innovation
  • Ability to work to deadlines (Time Management)
  • Relationship building and networking
  • Highly adaptable and resilient (Able to work under pressure and Change Readiness)
  • Ability to work both independently and participate as a member of a cross-functional team.
  • Ability to prioritize and work on multiple tasks simultaneously
  • Ability to deal with complex models and their application
  • Business Writing Skills, Presentation and Facilitation Skills
  • Customer Service Orientation
  • Result Orientation
  • Communication (written, verbal and listening)

Education and Experience


  • 2- 3 years’ experience in ghostwriting c-suite thought leadership content
  • Proven work experience in social media or similar role
  • Hands-on experience using various social media platforms and tools (e.g. Sprinklr, Salesforce Social Studio, Hootsuite)
  • Solid knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics)
  • Familiarity with online paid advertising
  • Ability to deliver creative web content (text, image and video)
  • Excellent communication skills
  • BSc or BA in Marketing, Communications or relevant field
  • Implementing SLA’s and OLA’s


  • Demonstrated understanding of the health and life insurance space and/or corporate wellness programs

 Employment Equity 

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.

Interested? Apply for this role Apply
Discovery Limited
Visit website Johannesburg, ZA
We're a proudly South African company striving to make the world healthier through rewarding healthy living choices
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