Perspectives Conf

Senior Manager, Content Strategy

Dotdash Meredith New York City, NY
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Job description

As a Senior Manager of Content Strategy, you will partner with sales, marketing and editorial teams to ideate creative and smart custom content ideas for advertising partners in the Retail (i.e. Walmart, Target, Kroger) and Auto (i.e. Ford, GMC, Lexus) industries. You will solve advertiser challenges and meet consumer needs through the creation of meaningful content experiences that span social, written and video formats. You will be able to communicate these ideas concisely and impactfully in write-ups for marketing proposals and verbally during client pitches. 

This position reports to the Director of Content Strategy for Retail and Auto and will work across the Dotdash Meredith portfolio of over 40 iconic brands, including PEOPLE, Travel + Leisure, Parents, Food & Wine, The Spruce, Byrdie, Allrecipes,  InStyle and People en Español.


  • Oversee custom content on sales opportunities, creating smart, strategic ideas for Retail and Auto advertising partners
  • Attend brainstorms, ideate concepts, and deliver write-ups to be integrated into final proposals 
  • Compile production costs from internal teams (i.e. video, photography, copy and talent costs)
  • Foster relationships with Retail and Auto sales and marketing teams, while ensuring you are up to date on each Dotdash Meredith brand’s unique voice, content products and opportunities 
  • Represent ideated content strategies in pitches with agency and client partners
  • Contribute to a library of pitched and proactive ideas as an ongoing resource for turnkey ideation and thought starters
  • Act as creative through line from pitch phase through execution, onboarding in-house production teams on sold concepts and acting as quality control throughout the production process


  • BS/BA or equivalent professional experience 
  • 5+ years in a digital media environment 
  • Bonus points for a content studio, production, creative agency and/or content marketing experience. Not required.
  • Demonstrated experience and/or interest in Retail and/or Auto 
  • Collaborative: You are a team player who knows a good idea can come from anywhere 
  • Communicative: You have strong written and verbal communication skills as well as strong interpersonal skills
  • Creative: You look at the world through a creative lens and are energized by brainstorming sessions with your peers
  • Connected: Avid consumer of content in its various forms across platforms.
  • Flexible: This role requires an ability to move between several brands, verticals and sites in various stages of presale and post-sale and, from time to time, cover content strategy needs for other lifestyle verticals  

It is the policy of Meredith Operations Corporation ("Dotdash Meredith", "the Company") to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing

The Company requires employees entering its workplaces, performing work offsite, or attending a company-sponsored event to verify and provide proof of full COVID-19 vaccination. The Company will consider requests for reasonable accommodations as required by applicable law.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here:

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual payments may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith’s total compensation package for employees. Other compensation may include annual bonuses and short- and long-term incentives. 

In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, and life and disability insurance.

Salary range USD $91k to $128k annual
Date posted 9th March 2023
Commitment Full-Time
Place of work Middletown, NY
Apply now You will be taken to the employer's website to submit your application.
Apply now You will be taken to the employer's website to submit your application.
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