This role will be based in Blackpool, Leeds, London, Manchester, Newcastle or Sheffield. Please find further information on the Corporate hub locations here.
Content designers meet users’ needs with content. They help people complete essential tasks.
The core purpose of a content designer is:
We’re looking for two Lead Content Designers to help shape the way we design content for millions of users.
As a Lead Content Designer in the Common Customer Experience team, you’ll be setting strategies to make sure content is joined up and meets users’ holistic needs across multiple user journeys.
As a Lead Content Designer in the Health team, you’ll support content designers across several services, providing advice, advocacy and coaching, and assuring content design quality.
In both roles, you’ll be working closely with multidisciplinary service teams, senior leaders and other content experts across government to help people find out where to go and what to do to get the financial support they need.
A Lead Content Designer is an expert practitioner with experience of large-scale and complex content projects. They assure the quality of content design across teams and its alignment to departmental goals. Using research, data and other evidence, they translate user needs into content strategy across digital and non-digital services.
A Lead Content Designer works closely with service managers, programme directors and other senior stakeholders to help to resource teams, resolve problems and develop future strategy. They are an advocate for best practices in content design, lead on cross-government content projects and keep up to date with industry changes. They help to shape content career paths and may manage senior content designers.
Putting users' needs at the heart of their work, a Lead Content Designer makes people's interactions with the government as simple and speedy as possible.
If you would like to learn more about the role, please contact firstname.lastname@example.org.
The Department is committed to promoting flexible ways of working, whilst enabling the business to operate at maximum efficiency and will expect colleagues to work from a blend of locations, including some time working at home, as required. The corporate hub location will be the designated place of work and any remote or home working arrangement does not constitute a change to your designated place of work or contractual Terms and Conditions. Please be aware that this role can only be worked in the UK and not overseas.
This job role may be suitable for hybrid working, which is where an employee works part of the week in their DWP office and part of the week from home. This is a voluntary, non-contractual arrangement and your office will be your contractual place of work. The number of days that anyone will be able to work at home will be determined primarily by business need but personal circumstances and other relevant circumstances will also be taken into account. If you are successful, any opportunities for hybrid working, including whether a hybrid working arrangement is suitable for you, will be discussed with you prior to you taking up your post.
We'll assess you against these behaviours during the selection process:
Our offer to successful candidates will be based on an assessment of your skills and experience as demonstrated at interview.
Existing Civil Servants who secure a new role on lateral transfer should maintain their current salary.
Existing Civil Servants who gain promotion may move to the bottom of the next grade pay scale or 10% increase in salary whichever would be the greater.
Things you need to know
Selection process details
This vacancy is using Success Profiles, and will assess your Behaviours and Experience.
Stage 1: Application
Your application will consist of three parts:
The sift panel will use the information in your employment history and personal statement to assess your experience, skills and knowledge against the essential criteria above.
For hints and tips on completing your application visit our blog Getting Hired at DWP Digital.
Throughout the whole recruitment process – application and interview – the accuracy and clarity of your communication will be assessed.
Applications will be sifted at regular intervals from the date the posts are advertised. Please apply as soon as you can, do not wait until the end of the campaign.
Stage 2: Interview
If you’re successful at sift stage you will be invited to a video interview via Microsoft Teams. There, you will be assessed against the following behaviours.
You will be asked to do a short (5 -10 minutes) presentation on a specific topic. Further details will be provided to candidates invited to interview.
Interviews will take place in early February.
Sift and interview dates to be confirmed.
Any move to DWP from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility here
If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.
If a person with disabilities is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes.
If you need a change to be made so that you can make your application, you should:
Contact Government Recruitment Service via email@example.com as soon as possible before the closing date to discuss your needs.
Complete the “Assistance required” section in the “Additional requirements” page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you’re deaf, a Language Service Professional.
If successful and transferring from another Government Department a criminal record check may be carried out.
In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service on your behalf. However, we recognise in exceptional circumstances some candidates will want to send their completed forms direct. If you will be doing this, please advise Government Recruitment Service of your intention by emailing Pre-EmploymentChecks.firstname.lastname@example.org stating the job reference number in the subject heading.
Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment.
A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5 year period following a dismissal for carrying out internal fraud against government.
Before applying for this vacancy, current employees of DWP should check whether a successful application would result in changes to their terms & conditions of employment, e.g. mobility, pay, allowances. Civil Servants that would transfer into DWP from other government organisations, following successful application, will assume DWP's terms & conditions of employment current on the day they are posted, unless DWP has stated otherwise in writing.
Feedback will only be provided if you attend an interview or assessment.
This job is broadly open to the following groups:
Working for the Civil Service
The Civil Service Code sets out the standards of behaviour expected of civil servants.
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles.
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
Apply and further information
Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.
Contact point for applicants
Appointment to the Civil Service is governed by the Civil Service Commission’s Recruitment Principles. If you feel your application has not been treated in accordance with these principles and you wish to make a complaint, you should in the first instance contact DWP by email: HR.BUSINESSASSURANCE@DWP.GOV.UK. If you are not satisfied with the response you receive from the Department, you can contact the Civil Service Commission here to visit Civil Service Commission
Success-Profiles-Candidate-Overview (pdf, 635kB)
Terms and Conditions (docx, 16kB)