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How would you like to work for some of the world’s influential brands, delivering ambitious, creative B2B campaigns, which drive awareness and demand? Working with brilliant planners, creatives and data scientists as part of a talented, high performing team, is an opportunity to produce the best work of your career.  

We were ranked as the number one agency in B2B Marketing’s 2021 benchmarking report. Our clients include some of the best-known global businesses as well as with dynamic challenger brands, across the technology, energy, finance, transport, and professional services sectors. If you want to work in a fast-paced but rewarding environment, with a super-smart, close-knit team, please get in touch.  

We are looking for a B2B Content Strategist to play an integral role across our business marketing clients.  You will have a natural passion and interest in business brands, be constantly curious about new creative and digital tech and have a knack for distilling complex topics into human, emotive ideas which people will genuinely want to share with their colleagues.  

You are likely to come from a B2B planning or strategy background, having worked in business marketing or advertising in-house or within an agency.  

You will work with a multi-disciplinary account team to analyse client briefs, test our clients and our teams on their thinking and challenge established assumptions about audiences, content and plan programmes which will build trust and deliver a meaningful impact with our client’s customers.  

Key Responsibilities:

  • Working with our account and creative teams to lead and deliver high-impact, creative B2B work across multiple industries – from energy and engineering, through to technology and banking.   
  • Providing client counsel on business marketing – from defining target audiences; understanding customer’s experiences and journeys with a brand, ensuring messaging is on-point, identifying opportunities to enhance relationships and accelerate demand, recommending the most effective content types and use across a range of different channels and developing integrated business marketing programmes to engage target audiences.
  • Working as part of an inter-agency team – able to hold your own in strategic discussions with digital and media buying agencies. 
  • Inspiring and motivating our team and clients with new platforms and approaches which will move marketing programmes to the next level.  

The ideal candidate for this role will have/be:

  • A wealth of experience guiding senior clients on strategy, narrative and content for B2B brands.
  • Have worked with clients in large, multinational, complex organisations.
  • Experience analysing client briefs, strategies, campaign concepts. 
  • Inquisitive, constantly questioning approaches and how we can improve programmes.
  • Passionate and motivated by business marketing programmes; genuinely interested in how marketing campaigns can positively impact the sales process.
  • An understanding of the modern business sales process; the impact of digital on buying habits, customer behaviour and the channels available to reach customers. 
  • A guru on sales funnels and customer journeys.
  • Able to work with target audiences and multiple personas to create content maps or user journeys which include information needs, channel usage, content hooks and intent signals.
  • Able to develop recommendations on audience reach/ channel mix required from a channel plan in order to gather enough leads to drive them through a nurture programme, to become a desired number of MQLs.
  • Experience in developing and improving messaging brand architectures.
  • Able to interpret complicated technical information into a simple key message and creative.
  • Experience working with martech is desired but not essential e.g. LinkedIn Marketing Solutions, Salesforce Pardot, HubSpot, Madison Logic, Demandbase

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).

For more information please visit: www.edelman.com 

Click here to view a short video about life at Edelman.

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