Job description
Elite DNA Behavioral Health is actively hiring for a Content Strategist!
We are a physician-run leader in Telepsychiatry, providing quality therapy and psychiatric services for children, adolescents, and adults striving to achieve mental health and wellness and reach their full potential. We offer a collaborative, flexible work culture and foster an environment built on respect, trust, love, and a shared passion for quality patient care. Our business model provides every clinician with structured administrative support utilizing a best-in-class patient management system and highly trained administrative staff.
Full-Time opening for a Content Strategist needed for a growing mental health agency in our Fort Myers, FL location.
Responsibilities
- Oversee strategy, development and implementation of integrated content strategies including social, email and website
- Work with agency partner(s) to manage and implement on-site and off-site SEO strategies that support Elite DNA’s online presence
- Partner with advertising agency to implement and optimize lead generation campaigns, including creative and competitive messaging
- Create and maintain strong cross functional relationships with key Elite DNA departments that deliver solutions to large-scale challenges, ultimately resulting in improved marketing operations
- Develop and maintain a deep understanding of prospective patient lead workflows
- Solidify goals and measure success while enhancing systems to increase depth of metrics from prospect to patient
- Monitor daily performance of internal and external lead data, coordinating with agency partners to stay on track and on budget
- Build and maintain a deep level of organization’s goals on a brand, regional and individual office basis
- Work with regional operations leadership on health of clinics
- Research and keep a pulse on behavioral/mental health content trends and initiatives
- Manage ongoing competitive research process
- Provide reporting and summaries for department to report marketing activities to c-suite
- Manage elitedna.com and elitednacareers.com websites, including attaining and publishing website bios and photos from providers, working with marketing team to optimize website content, consulting on website ux
- Support branding arm of marketing team and integrate strategies between digital and traditional/communications on an ongoing basis
- Manage the onboarding and/or development of new tracking tools
- Develop and implement marketing plans/strategies to launch new offices or troubleshoot offices that need lift
- Tracking and reconciling digital media spends and agency retainers
- Production management for all items under the lead generation umbrella
Job Requirements
- 3+ years of managing organic and paid digital channels with a track record of success
- Firm understanding and pulse on marketing landscape and trends
- Excellent copywriting skills
- Experience in handling and strategizing multi-channel marketing campaigns
- Strong analytical abilities to spot patterns and trends in content marketing data
- Ability to use the following: Canva or other design tools, CRM’s, project management and communications tools
- Multi-tasking is your norm; you can meet deadlines while working on short-term, long-term projects and meet daily needs simultaneously and producing high quality work
- Highly organized with project management and time management skills
- Experience using Microsoft word, excel, PowerPoint
- Team-building skills
- Curious and have a keen interest in organizational goals and targets
- Attention to detail and ability to break down complex issues
- Possess leadership qualities
- Ability to work under pressure
Education/Experience Level
- Bachelor's degree in marketing, communications, business administration or other applicable field
- A minimum of 3 years working in a strategic marketing role that aligns with requirements of this position
- Google and SEO certifications are a plus
Job Type: Full-time
Pay: $55,000.00 – $75,000.00 per year
Benefits
Schedule
8 hour shift
Ability To Commute
Fort Myers, FL 33916 (Required)
Ability To Relocate
Fort Myers, FL 33916: Relocate before starting work (Required)
Work Location
In person
