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Content Strategist

Ellis Porter - The Immigration Attorneys Troy, MI
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Job description

Get to Know Us:

At Ellis Porter PLC, our goal is to improve the immigration experience for employers and individuals so they can thrive in a smaller world. To do this, we have built a team of dedicated immigration professionals who believe passionately in the economic and cultural benefits that immigration provides to America, and who excel at providing our clients with refreshingly clear guidance, uniquely creative strategies, and remarkably responsive service, all with genuine empathy and a personal touch.

Immigration law is very complex and full of constant challenges, but the Ellis Porter team embraces the grind because we love what we do, and who we do it with, and we find great satisfaction in knowing that our work positively, and intimately, impacts our clients' lives and companies.

Our Culture:

We are also very proud of (and protective of) our culture at Ellis Porter. It is not what you would expect from a typical law firm, because we are not a typical law firm. We take our work seriously, but not ourselves. We do not tolerate drama. We strive to create an inspiring, authentic, comfortable, and flexible work environment where you are respected, encouraged to bring your whole self to work and challenged to continue your growth as an immigration professional.

After the last four years of progressively restrictive and abruptly changing immigration policies, these are exciting days for Ellis Porter and our clients as we look ahead to many anticipated positive immigration policy changes under a new administration.

The Position:

As Ellis Porter's Content Strategist, you will be creating a new role as a hybrid writer/content librarian for the Ellis Porter team, working directly with the Marketing Director, and the Ellis Porter team of highly knowledgeable attorneys and professionals. This role is for the person who likes to learn new things, engage with others, and is highly organized. Projects will range from creating quality blog content that is engaging and elevates our clients' understanding of immigration legal concepts; to developing and building a robust immigration knowledge base and help center that is meant to inform and educate prospects and clients.

If you are the type of person who has all your documents sorted into folders on your desktop, understands the value of SEO; but more importantly understands the quality of an organic lead over a paid lead; then this position might be for you. You will need to have internal interviewing skills to help mine content from the minds of our professionals, the ability to manage projects and people, and most importantly, you need to be able to quickly learn and deeply understand immigration topics, as this role is critical to the firm’s mission of providing creative and practical immigration legal guidance with remarkable clarity.

What you will be doing:

  • Working directly with the Marketing Director on a variety of projects aimed at sharing quality content to our clients globally.
  • Envision and develop our upcoming Help Center/Legal Knowledge Base, to make it user friendly and easy to digest.
  • Breaking down complicated and ever-changing immigration legal processes and regulations into content resources that are clear, concise, and engaging for a global audience.
  • Taking one medium of content (video, audio, event, etc.), and transferring it to the written medium for the Ellis Porter newsletter, blog, and other channels.
  • Be the go-to person for proofreading emails, social media posts, blog posts, landing pages, etc.
  • Offer insight on SEO best practices, and further developing a strong organic experience.

What skills and experience you will bring with you:

  • Bachelor’s degree in business, marketing, journalism, public relations, or another related field.
  • Experience working with help center copy, FAQs, technical writing, etc.
  • HubSpot certification, preferred.
  • Experience with SEO; have utilized a SEM platform such as HubSpot, SEMrush, Ubersuggest, etc.
  • Strong grammar skills, and the ability to create content that is clear, concise, informative, and engaging.
  • Understanding how communication styles, terminology and cultural phrases vary by country when writing content.
  • Advanced Microsoft Office skills.
  • Ability to work successfully with some ambiguity.
  • Able to communicate conceptual ideas clearly and effectively.
  • Strong collaborator who can work successfully with others in a culturally diverse workplace.
  • A sincere passion for the immigration field and for being part of a team dedicated to developing and sharing engaging immigration-related content that educates our international clients and tells their inspiring stories.

What we will provide to you:

  • An opportunity to do challenging and highly rewarding work at a fast-growing firm with an inspiring mission.
  • An opportunity to work with smart, creative, dedicated, and supportive immigration professionals who are quality human beings and enjoyable to be around.
  • A firm culture that embraces diversity and celebrates international cultures.
  • People-centered workplace policies and flexible work schedules, including remote work opportunities.
  • Competitive compensation, health/dental/vision/life insurance benefits and a retirement savings plan with employer matching contributions.
  • Generous time-off and maternity/paternity leave policies.
  • Casual attire, lots of free food and regular opportunities for exposure to international cuisine and culture.

Does this position, and our culture, seem like a good fit for you? If so, we would love to speak with you about joining the Ellis Porter team!

Please send your resume and cover letter to Ellis Porter Marketing Director, Zach Gilbert (zach.gilbert@ellisporter.com)

Salary range Not specified
Date posted 1st June 2021
Commitment Full-Time
Place of work Ann Arbor, MI
Additional information
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