UX Content Strategist

Join us on the heart-warming journey with a team that is a top leader in the rehabilitation industry

Encompass Health is the leader in the inpatient rehabilitation industry, you'll feel the Encompass Health difference as soon as you join. We collaborate and provide high-quality, compassionate, individualized care for our patients, allowing us time to get to know them and help them achieve their goals during their rehabilitation journey.

Position Purpose

The UX Content Strategist is responsible for developing and improving content and the user experience (UX) on the website and other digital channels, including organic listings and paid media. The strategist will utilize UX design principles to create quality content that is useful, usable and accessible, resulting in a positive and engaging experience that meets users' expectations.

Responsibilities & Tasks

• Guides website architecture and drives decision making around overall structure
• Establishes content workflows, management and governance
• Improves how content is organized in the content management system
• Assists in strategic planning for information architecture, taxonomy, site mapping, wireframing and content development
• Creates content models, documenting and mapping out different types of content, considering how they all relate to each other
• Plans and writes user-focused content aimed to inform, inspire and engage potential customers at each stage of the consumer journey
• Performs content audits and keep a detailed and up-to-date inventory and identify gaps and opportunities in content
• Uses analytics tools to monitor content traffic, engagement, leads and conversions after content is published
• Optimizes content based on search engine optimization (SEO) best practices and performance
• Ability to work collaboratively across all disciplines including User Experience (UX), Project Management, Development, Analytics, Search Engine Optimization (SEO) and Creative
• Knowledge of Web Content Accessibility Guidelines 2.0 (WCAG 2.0)
• Ability to quickly understand business and technical requirements
• Position will sit at our Marketing Service office in Birmingham, Alabama

Qualifications

Minimum Qualifications:

• Bachelor's degree in communications or related field required
• 5+ years of web content management and UX writing experience
• Agency or corporate experience preferred
• Familiarity with managing vendor partners
• Experience analyzing sophisticated reporting, including the evaluation of successes and opportunities based upon cross-channel performance
• Experience managing and working across departments to accomplish project deliverables and establish consensus
• Healthcare background is beneficial
• Hands-on experience working with analytics and SEO tools and content management systems, such as Sitecore, Joomla, SEMrush and GA4
• Understanding of UX research methodologies
• Experience working in Figma

A Little About Us

We're confident you'll see the difference the moment you join our team. Working at Encompass Health means working with a growing national inpatient rehabilitation leader. We're proud of our career growth opportunities and how our team members work together for the greater good of our patients. We've been named one of the "World's Most Admired Companies" and a Fortune 100 Best Companies to Work For® Award, among others, which is pretty amazing.

Our Benefits Start Day One

• Affordable medical, dental and vision plans for full-time and part-time employees and their families
• Generous paid time off that accrues over time
• Tuition reimbursement and continuing education opportunities
• Company-matching 401(k) and employee stock purchase plans
• Flexible spending and health savings accounts
• A community of people who love what they do. Yes, we see that as a benefit.