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Content Strategist

Eurostar London, UK
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Job description

At Eurostar, we're ushering in a new era of European train travel. We're the only high-speed train that directly links the UK, France, Belgium, the Netherlands, and Germany. We've got big ambitions to spark opportunity through the power of train travel, and we'd love to have you along for the ride.

An opportunity has arisen to join the content team as Content Strategist for the Benelux Market. At Eurostar, our Content Team is on a mission to engage, inspire, and drive customers to explore our brand and services. As a Content Strategist, you'll play a pivotal role in this journey, taking ownership of and maintaining the Dutch-language landing pages on Eurostar.com.

This is a permanent role is to be based in our Kings Cross office, with hybrid working of 2 days a week and the rest working from home. The close date is 15th May 2024. Eurostar reserves the right to close the role should a suitable candidate be identified. Candidates are encouraged to apply quickly to this role.

Internal reference only

This role is a Grade D1, Travel Level 2 and is based in Kings Place. We're looking for someone to

  • Own, develop and implement the digital content strategy on Eurostar.com's landing pages for the Dutch-language markets, aligning with the website's business and commercial objectives
  • Review and act upon Eurostar.com's digital performance data, trends and content gaps in order to develop content strategy for the specific markets;
  • Utilize performance data and trends to enhance content strategy for BENELUX markets
  • Ensure landing page content is accurate, up-to-date, SEO-optimized, and meets high editorial standards
  • Optimize page layout and structure to promote optimal site performance
  • Work with Eurostar's SEO team to optimize Dutch speaking market content for search
  • Collaborate with internal stakeholders, such as Product, UX/UI, Marketing, and Customer Communications, to drive optimal content solutions for customer engagement

Requirements

You'll need

  • Fluent speaker in Dutch
  • Substantial experience in content strategy and production, preferably in a digital content, travel, and e-commerce environment
  • Strong editorial skills with excellent grammar and spelling
  • Proficiency in English, French or German
  • Excellent communication skills with a keen eye for detail
  • Experience with content management systems and production processes
  • Basic knowledge of HTML
  • Ability to work both independently and as part of a team
  • Robust SEO expertise and knowledge of best practices for webpage optimization
  • Demonstrated experience in leading content strategy with cross-functional collaboration
  • Enthusiasm for staying updated with content marketing trends and proposing innovative strategies

Benefits

  • Travel benefits for work and play
  • A great pension
  • Exclusive discounts and perks

If you feel like your skills and experience are relevant for the role, please don't hesitate to apply! Eurostar is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender identity, religion or belief, marital status, or pregnancy and maternity.

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Salary range Not specified
Date posted 13th May 2024
Commitment Full-Time
Place of work London, UK
Additional information Hybrid
Apply now Report as expired You will be taken to the employer's website to submit your application.
Apply now Report as expired You will be taken to the employer's website to submit your application.
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