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PRIMARY RESULTS AREA/GENERAL RESPONSIBILITIES:

Assist the marketing department in increasing leisure and business travel to Utah Valley. Our marketing team is looking for a digital native who has an understanding of digital marketing, analytics, SEO, blog management, website best practices and more.

PRINCIPLE DUTIES (includes, but not limited to):

  • Creation of blogs, e-newsletters, and web site pages
  • Develop and publish SEO-rich content for a company-branded website
  • Updating and creating listings on the website
  • Maintain and update website through interactive administrative tools and back-end databases. Responsible for maintaining accurate and timely information to ensure authority.
  • Continually update and maintain the most recent technology advances for Search Engine Optimization and Search Engine Marketing.
  • Produce monthly site-visitation statistics. Including reports for various online promotions; identifying opportunities to improve navigation, program changes, upgrades and content modifications.
  • Update destination information on sites that link to UtahValley.com and work to increase visibility on other high-traffic sites. Coordinate marketing/content integration (logo, reciprocal links, etc.)
  • Marketing projects with 3rd party vendors
  • Assist with reports, slide show presentations, etc.
  • Become familiar with EUV data and research tools/platforms
  • Familiarization and adherence to EUV’s brand identity

SKILLS AND ATTRIBUTES:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and or ability required.

  • A basic understanding of important SEO factors including quality content, keyword focus, URL structure, etc
  • Hands-on experience building compelling landing pages and microsites
  • Familiarity with SEO platforms like SEMRush
  • Experience with research using data analytics software
  • Communicating effectively in oral and written forms
  • Recognize and explore tourism trends
  • Interact professionally with stakeholders, committees, and staff

EXPERIENCE:

A college/university degree in marketing is preferred, but not required. Or a combination of education and experience providing equivalent knowledge. Proficient in Microsoft Office and or Google Workspace/office suite. Site management experience is helpful. An emphasis on internet-related software & skills (backend databases, HTML, etc.) is preferable.

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