Job description
We're looking for a Senior Content Strategist to join our team on a 12 month FTC contract. We're looking for someone who is confident creating original content and thought leadership that enhances our voice in the market and draws engagement on our site and across external platforms. The ideal candidate will have strong experience working with B2B's and enterprise markets.
Unlocking the secrets of business success isn’t as hard as you think – it starts by listening to your customers. Feefo gives its 4,000 clients, spanning SMB, SME and Enterprise, access to technology and support that allows them to connect directly with their customers at any point of the journey, giving a clear and accurate view of their business, through the customer lens. Feefo’s famous star ratings system boosted by a range of insight tools help thousands of businesses discover how they can improve, grow and what makes them special to their audiences.
This is a hybrid role between remote working and visits to our Petersfield office on a weekly basis.
Day to day you'll be responsible for
- Meeting with the other parts of the marketing team to ideate and define content goals.
- Researching content and consumer trends to ensure that content is relevant and appealing.
- Developing content strategies to effectively reach the desired target audience and marketing goals.
- Creating content for a variety of platforms including blogs, websites, and social media.
- Proofreading and editing content before publishing.
- Ensuring that SEO and SMO strategies are effectively implemented/integrated.
- Managing content calendars and ensuring that the content remains consistent across all platforms.
- Coordinating with other teams to ensure the timely delivery of assignments.
- Tracking consumer and content analytics and generating reports and presentations.
- Keeping up to date with content trends, consumer preferences, and advancements in technology
- Any other tasks or projects as business requirements
Requirements
- A minimum of three years of experience in content creation, marketing, communications, or similar.
- Analytical experience and understanding how to apply metrics to content-based work
- Familiarity with content management systems such as WordPress, Drupal, and Hubspot.
- Good knowledge of content and layout design tools such as Adobe InCopy and InDesign – or an overall design eye.
- Experience of multiple mediums – interactive, video, audio etc
- Good knowledge of various content platforms such as social media, blogs, and print media.
- Strong understanding of content practices such as SEO, SMO, and PPC.
- Excellent written and verbal communication skills.
- The ability to keep abreast of content and consumer trends and advancements in technology.
Benefits
What makes Feefo a great place to work?
- Competitive salary
- Healthcare cash plan/Private Healthcare
- Cycle to work scheme
- 25 days holiday
- Additional x2 days holiday for volunteering (charity work)
- Professional development - access to LinkedIn Learning and much more
- Eyecare vouchers
- Pension scheme
- Life Assurance
- Income Protection
- Hybrid/Remote working