The Content Marketing Specialist will be responsible for planning and crafting creative and compelling content that engages key stakeholders. This individual will require the ability to translate complicated ideas into simple and easy-to-understand concepts that can be integrated across a variety of mediums.
Develop and maintain a comprehensive content calendar to effectively increase brand awareness and reinforce brand value with employees, clients and prospects.
Conduct interviews with internal subject matter experts and utilize third-party industry sources to create content.
Write high-quality content for sales, marketing and internal communication materials. Content includes blog posts, email campaigns, case studies, press releases, presentations, etc.
Measure, report and refine content as necessary to increase the effectiveness of search rankings, engagement and conversions.
Proofread and edit the content of others to ensure that it is consistent with brand messaging and drives the intended results.
Contribute to a positive, creative, fast-paced and innovative marketing team environment.
Other duties as assigned.
Working knowledge of SEM and Google Analytics to optimize web content.
Experience with marketing automation tools and web content management systems.
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
Strong project management experience, detail-oriented, organized and deadline driven.
Excellent written and verbal communication skills and ability to work collaboratively as a team player.
Bachelor’s degree in Journalism, Communications or Marketing required.
2-3 years of content development and copywriting experience.
Interested? Apply for this role USD $55k-75k annualApply