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About the team 

Our team provides groundbreaking digital solutions to deliver market-leading client experiences across mobile, desktop, and other digital media, while providing exciting growth opportunities for our employees.

 We work across the whole of Fidelity, including the personal investing, workplace pension and advisory businesses. The solutions and services we create are driven not just by business demands however, but also by insights from our customers.

Role overview

Above all, you’ll be expected to deliver the best possible content experience to users of our websites.

This means designing and implementing user-focused web journeys while meeting the demands of numerous stakeholders and remaining compliant with regulatory needs.

You’ll need to be seasoned in the world of large, matrix organisations and have experience managing stakeholders with diplomacy to create the best content experience for users.

Key responsibilities                                                                                                                               

Plan, develop and coordinate content strategy and the web journeys to deliver it:

  • Think beyond the page to embrace holistic website journeys with the emphasis on customer experience, ease and clarity
  • Define content requirements based on competitor research, customer feedback and internal subject matter experts
  • Create, implement and manage outstanding digital website journeys based on those requirements
  • Optimise current content and journeys to reduce points of friction and best meet our digital KPIs
  • Ensure that content is always tuned to the needs of the customer or prospect, the task they are trying to complete, and the mindset they are in while completing that task

 Work with other departments to ensure content meets legal, compliance, SEO, accessibility and style guide requirements: 

  • Take the initiative to engage and coordinate content testing, peer review, and proofreading
  • Manage stakeholders and balance sometimes competing demands to achieve the best outcome for the customer
  • Ensure that signed-off copy is delivered to deadline, working closely with the digital team and stakeholders
  • Champion the role of digital content within the team, group, and larger organization

Required experience and qualifications 

1-5 years proven experience in website journey design and developing digital content:

  •  Background in designing digital experiences, writing and editing for digital platforms either as a journalist or a copywriter
  • Ability to communicate complex and emotive topics to different audiences through a range of data, written and verbal methods
  • Competency with information architecture and user experience best practices
  • Good working knowledge of content management systems and the architectural considerations of content 

Excellent stakeholder and influencing skills, including negotiation of deadlines, requirements and managing expectations:

  •  Demonstrable experience of working to a brief
  • Confident presentation and communication skills to champion the benefits and logistics of project deliverables
  • Experience of harmonious working with technology, marketing and business teams to deliver quality work
  • Ability to work independently, quickly, and thoroughly to prioritise and complete tasks under multiple deadlines

As an international financial services organisation, we are in-scope of international regulations in the way that we carry out our work. This position is involved in work that is regulated by the FCA and/or the PRA and their Individual Conduct Rules (COCON) apply to it, along with any other regulation. We provide training on COCON and how it affects our employees. More information about COCON can be found in the Employment Handbook.

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Fidelity International
Visit website London, UK
Fidelity International offers world class investment solutions and retirement expertise to institutions and individuals.
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