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Be part of an innovative organization by joining one of the country’s fastest-growing companies that is reshaping the supply chain industry, and was identified as FreightWaves top 100 in 2020.

FourKites, the world’s leading supply chain visibility platform, is looking for a detail-oriented, high-velocity and persuasive Content Marketing Manager to join our rapidly growing Marketing team. 

The Content Marketing Manager will build brand awareness and drive revenue through high-impact content and messaging that showcases our market leadership, customer success and rapidly growing network. In this role, you will work closely with other members of the marketing team to plan and execute content strategies that support demand generation, thought leadership and sales enablement functions across multiple channels and formats, including blogs, events and webinars, ebooks, case studies, video and more. Content team members play a critical role within the FourKites Marketing team by ensuring quality of all external-facing content and identifying opportunities to add value using industry and organizational expertise. The ideal candidate for this position is a high-velocity creative storyteller, voracious learner, detailed editor and great collaborator. 

Responsibilities:

Content Planning and Strategy

  • Collaborate with Product Marketing, Demand Generation, Customer Growth, Event Marketing and Sales to maintain complementary content plans that maximize impact and contribute to org-wide goals
  • Develop content plans to amplify customer success stories across multiple channels and formats
  • Leverage your knowledge of all things FourKites and expertise in content best practices to provide strategic direction on content creation to other members of the marketing team; translate project goals into well-defined and thoughtfully structured content deliverables 
  • Develop and maintain editorial calendars, content production plans and update cadences
  • Work with Marketing Operations to measure and report on content effectiveness
  • Own content library and customer testimonial tracker

Content Production and Optimization 

  • Own content for the entire content lifecycle, including ideation, production process, updating, auditing and retirement
  • Manage agency and contractor work when necessary to produce quality content
  • Serve as copy editor and quality control for all external-facing materials, ensuring brand standards are met and identifying opportunities to add value whenever possible 
  • Keep up to date with current industry trends and topics to ensure content is relevant and engaging
  • Craft interesting, original, well-researched pieces to drive inbound traffic and nurture existing leads; including but not limited to blog posts, social media postings, infographics, emails, video or webinar scripts and other content as needed
  • Manage the production of customer, solution and industry marketing materials, including case studies, slides/presentations, sales enablement materials and content for trade shows and conferences
  • Work with third parties, such as partners, influencers, and analysts, in joint content programs
  • Optimize effectiveness of content by implementing best practices and testing strategies

Skills:

  • Bachelor’s degree
  • 5+ years experience in writing-focused marketing or communications roles
  • Excellent writing skills for long-form, short form and web content
  • Excellent communication, research and collaboration skills
  • Experience writing for enterprise software or supply chain/logistics industries a plus
  • Experience with web content management systems, marketing automation, and content production tools and systems a plus
  • Ability to work autonomously in a fast-paced environment
  • Curiosity, willingness to learn and a ‘get it done’ attitude required

Who we are:

  • We Are One Team
  • We Have a Bias for Action
  • We Are Customer Obsessed
  • We Take Extreme Ownership
  • We Know Attitude Matters

Named one of Forbes’ Next Billion-Dollar Startups, FourKites is on a mission to transform the world’s supply chains with the most powerful technology on the planet. With a customer base that includes 18 of the top-20 food and beverage companies and nine of the top-10 CPG companies, the company combines the largest network of real-time logistics data with machine learning to help its customers lower costs, improve on-time performance and strengthen end-customer relationships. We are a customer-obsessed organization, wholeheartedly committed to helping our customers succeed and drive long-term value. 

The empathy we exhibit with our customers applies internally, as well. At FourKites, a positive work culture is a priority, and team members benefit from structured employee development plans, mentorship and training programs, quarterly review and promotions processes, affinity group memberships and competitive benefits packages. Click here to learn more about our team and our corporate values.

If you are a California resident, here is our California Applicant Privacy Notice.

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FourKites, Inc.
Visit website Chicago, IL
Real-Time Transportation Visibility Platform
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