Perspectives Conf

Content Designer

Gaia London, UK
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Job description

Gaia's mission begins with the world’s first IVF insurance product that predicts fertility outcomes and insures against the risk of failure, a major moment for modernising the family planning process. Underpinning our product is a proprietary predictive technology that adds a layer of certainty to an expensive, complicated, desperate, opaque but resolutely hopeful space.

We have raised $30 million in funding to date, our A round at the end of 2021 was led by Atomico (read why here). We are FCA-regulated, and trade on the Lloyd's of London market as a cover holder of Beazley.

At a brand level, we want to be brave, intelligent & kind. A brand that breaks stigmas and demands accessibility. We want to redefine a space that is full of fear, confusion, pain and hope.

We are looking for a Content Designer who can distill complex messages and communicate them simply and convincingly in a complex market. We want someone who is motivated by the impact of their writing on our Members, speaking to their needs and telling the story of who we are as a brand. We want someone who cares deeply about what they do, so much so it is infectious.

Currently UK-focused, we will be expanding to the US by mid-2023, this role will be instrumental in the GTM plans surrounding this entry.

We launched in Feb 2022 and rebranded at the end of last year - see case study here.

This role includes:

Content Design

  • Ownership in communicating information across the entire Gaia experience; online and offline
  • Defining and delivering content that elegantly and effectively explains complex propositions and offerings in the simplest way possible
  • Working closely across all areas of the business, hand in hand with product & brand design.
  • Can manage content from explanatory single sentences to more in-depth informational pieces

Language & Tone Of Voice

  • Ownership of our tone of voice, the words we use, the words we don’t
  • Ensuring we have a golden thread across every communication touch - from the homepage to our Member Support script
  • Responsible for any copy needs from UX micro-copy through to email body and subject lines
  • A brand guardian, empowering everyone in the organisation to speak and write with confidence too

For the role, you will need to have:

  • A love and passion for words and the power of language
  • A high level of empathy
  • Driven by insights and research
  • A good degree of comfort with analytical tools such as Looker/Tableau, and Google suite, understanding the importance of quantifying your work
  • Experience with A/B and multivariate testing and leveraging rigorous creative testing methodologies
  • You enjoy working in the intersection of copy and design
  • Experience at a D2C company is a plus
  • Experience in the healthcare or financial product industry is a plus

As a Gaia team member, you will need to:

  • Go for gold: Excellence is contagious. Have high expectations and hold yourself and your team to them.
  • Default to open: Speak up, admit mistakes and share your knowledge so that we can support each other.
  • Check your mirrors: We work in fertility and finance - the stakes are high so ask why, and practice second-order thinking.
  • Disregard the status quo: We prioritise big ideas and proactively look to make things better.
  • Be dynamos: We want momentum, so we take ownership, turn up with positive energy and routinely ask if we can get there faster.

What we offer

  • Pension, health insurance, parental leave and professional development budget (up to £1,000 a year)
  • How we work: 3 days in the office (Monday, Wednesday, Thursday), 2 days optional at home and August remote
  • Community: from quiz nights to gym classes, team lunches and celebrations, we are building a team where we value each other both in and outside of work
  • Our office: Great Western Studios, in Westbourne Park.
Salary range Not specified
Date posted 13th March 2023
Commitment Full-Time
Place of work London, UK
Additional information Hybrid
Apply now You will be taken to the employer's website to submit your application.
Apply now You will be taken to the employer's website to submit your application.
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