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Marketing Content Coordinator

General Mills Minneapolis, MN
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Job description

General Mills Foodservice is on a journey to build a seamless experience across all its customer and external audience touchpoints to drive an optimized end-to-end experience. A key factor in this success is the execution of creative campaigns that engage our operators and increase sales. 

The Brand Experience team is looking for a Marketing Content Coordinator to support our Commercial channel and our Content Production arm. This position will work with the Brand Experience and Performance teams to bring the creative strategy to life. 

RESPONSIBILITIES

  • Provide executional support of the marketing content and communication plans across various Commercial channels. This includes supporting marketing item setup, creative asset creation and modification, setup and tagging for digital tracking, creative routing, and content scrubbing.
  • Work to create and optimize best practices across broad cross-functional teams for content storage, file sharing, and creative updates.
  • Collaborate with internal and external agency partners to manage projects, track deadlines, and complete all tasks on budget and schedule.
  • Help evaluate creative against internal requirements to ensure it meets quality and brand standards.
  • Support the Content Production team with the coordination of video and photo shoots.
  • Ensure content stays up-to-date and relevant
  • Provide input on strategies for engaging with operators and growing our audience.

QUALIFICATIONS

  • Education: Bachelor’s degree
  • 2+ years of relevant experience
  • Project management expertise and ability to effectively execute many projects at a time
  • Exceptional attention to detail
  • High bias for action and execution
  • Ability to manage relationships and work collaboratively

PREFERRED QUALIFICATIONS

  • Design experience (Adobe Photoshop, InDesign, Canva, WordPress, etc.)
  • Video editing experience

COMPANY OVERVIEW

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

Salary range Not specified
Date posted 12th January 2023
Commitment Full-Time
Place of work Minneapolis, MN
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