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Are you passionate about user-centered problem-solving and storytelling? Obsessed with understanding and responding to human needs? Committed to creating engaging products that solve real problems and deliver unique emotional experiences? Then imagine what you can do working with our like-minded, multi-disciplinary team in our Customer Experience Studio.

The Content Experience Team is seeking passionate and talented content designers & content and editorial strategists to help create customer-facing User Interfaces across multiple brands and digital platforms, streamline content workflows, integrate governance standards, and evolve authoring and distribution technologies to create cohesive, intuitive, and relevant content experiences. You will collaborate with designers, researchers, technologists, and business stakeholders to craft meaningful experiences for our customers using iterative, human-centered design.

Ideal candidates will exhibit detailed mastery of the English language, an understanding of and commitment to user-centered design and experience writing for digital products. You will support multi-disciplinary teams focused on translating human needs into viable product concepts. Your work will bring new products, services, and features to life.

The Content Experience Team interfaces with stakeholders cross-functionally to develop beneficial strategies and creative solutions. To support these strategies, we also facilitate coordination with external partners to ensure the successful execution of content creation and distribution.


  • Create data and research-driven content solutions and recommendations with consideration for user needs, business goals, and resource constraints
  • Develop, manage, and execute content strategy plans that include diverse delivery formats and distribution channels
  • Advocate for the user in all experiences, championing a content-first approach to design
  • Help define opportunities for alignment, content reuse, and improved content delivery processes
  • Find smart ways to use data and research to evaluate and improve the content
  • Act as a subject matter expert and point of contact for user experience writing
  • Write clear, consistent, and concise user interface copy

Key Abilities

Empathy: You are curious about how other people work, live, and think, you will enjoy meeting the users of our products, and thinking about design by visualizing yourself as one who will use it.

Collaboration: You are an effortless collaborator and active listener. You work without ego. You welcome ideas from any source and are prepared to build on them to make the work of your team successful.

Quick Study: You understand systems and processes, both in software and in the real world. You will be required to digest and understand the many complex factors that govern vehicle design, from social and peer norms to a multinational regulatory environment. You will be able to successfully navigate those factors as you create design solutions.

Comfort with Ambiguity: You are comfortable working in a space where problems and solutions are not well defined. You can cope with change, shift gears comfortably, and can decide and act without having the total picture.

Growth Mindset: Your desire to learn and evolve surpasses your need to be right. You’re self-motivated, open to feedback, take criticism well and look for opportunities to improve yourself and your craft.

Required Qualifications

  • Ability to successfully manage a variety of large projects at one time
  • Ability to see the big picture, with a strategic mindset and approach
  • Exceptional communication skills, both written and verbal
  • Experience in digital content management, digital content development, or related field
  • Experience with multiple forms of content channels and deliverables, preferably including product development
  • Experience working with content in large enterprises with competing priorities
  • Open to feedback and knows how to give and to receive criticism
  • Ability to work collaboratively

Preferred Qualifications

  • Interests aligned with Tech and Automotive industries
  • Experience incorporating research into the design process, including contextual inquiry, usability testing, heuristic evaluation, etc.
  • Strong understanding of UX practices, including design thinking, user testing, and journey mapping
  • Experience working in Figma as well as in agile environments

Education and Experience

  • 5+ years of digital publishing / content marketing experience
  • Bachelor’s degree or higher in relevant discipline required

Please only apply if you DO NOT need sponsorship to work in the United States now or in the future. We are unable to consider candidates who require sponsorship.

Compensation: The median level of salary compensation for this role is $90,223.08 - 144,122.52 USD Annual

Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits: GM offers a variety of health and well-being benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees with the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan includes the following benefits, in addition to many others:

  • Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
  • Healthcare (including a triple tax-advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
  • Company and matching contributions to 401K savings plan to help you save for retirement;
  • Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values; 
  • Tuition assistance and student loan refinancing;
  • Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match their skills and capabilities.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.  If you need reasonable accommodation to assist with your job search or application for employment, email us at or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.​

Interested? Apply for this role USD $90k-144k annual Apply
General Motors
Visit website Detroit, MI
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