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Senior Enterprise Content Strategist

General Motors Detroit, MI
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Job description

About the Team:

The Enterprise Content Experience team. Our growing team is focused on evolving processes, platforms, tools, and assets to meet the challenge of advancing the overall customer experience across multiple brands and digital platforms. Our work touches millions of lives across In-Vehicle, Web, Mobile and Wearable interfaces.

The Team works with partners cross-functionally to develop beneficial strategies and creative solutions. To support these strategies, we also facilitate coordination with external partners to ensure the successful execution of content creation and distribution.

The Enterprise Content Strategist, with expertise in a broad range of digital content formats and distribution methods, will help lead strategic initiatives to streamline content workflows, integrate governance standards, and evolve authoring and distribution technologies to create cohesive, intuitive, and relevant content experiences.


  • Create data and research-driven content solutions and recommendations with consideration for user needs, business goals, and resource constraints
  • Work with writers, designers, product owners, software engineers, agency partners, and other strategists to access processes and discover opportunities for improvement
  • Help evolve governance, taxonomy standards, and authoring tools to help integrate workstreams and break down silos
  • Develop, lead, and execute content strategy plans that include diverse delivery formats and distribution channels
  • Provide mentorship and expertise on best practices and emerging trends
  • Connect with and influence multiple levels across the organization, including interacting with directors and executives
  • Lead strategic initiatives across multiple channels and teams
  • Deliver performance reporting to key partners to evaluate results and craft future plans
  • Play a role in crafting a user-centric and collaborative culture

Key Characteristics:

  • Empathy:You are curious about how other people work, live, and think, you will enjoy meeting the users of our products, and thinking about content strategy & design by visualizing yourself as one who will use it.
  • Creativity:You can generate numerous potential solutions to a problem. More importantly, can screen out bad ideas and identify good ones. In our environment, one needs the ability to brainstorm without ego attachment to any idea.
  • Superb communication skills:You can communicate broad concepts as well as fine detail through written and graphical media. You can convey solutions through sketches and visualizations, as well as through prose.
  • A quick study:You can understand systems and processes, both in software and in the real world. You will be required to digest and understand the many sophisticated factors that govern vehicle design, from social and peer norms to a multinational regulatory environment. You will be able to efficiently navigate those factors as you build content strategy & design solutions.
  • Outstanding collaboration skills: You are a crafted collaborator. You welcome ideas from any source and are prepared to build on them to make the work of your team successful.
  • Comfort with ambiguity: You are comfortable working in a space where problems and solutions are not well defined. You can cope with change, shift gears comfortably, and can decide and act without having the total picture.

Required Skills/Experience:

  • 8+ years of digital publishing or content marketing experience
  • Ability to efficiently lead a variety of large projects at one time
  • Ability to see the big picture, with a strategic mentality and approach
  • Digital analytics/content measurement experience
  • Vendor/agency management experience


  • Bachelor's Degree in relevant field required; Master's Degree preferred

Please only apply if you DO NOT need sponsorship to work in the United States now or in the future. We are unable to consider candidates who require sponsorship.

Compensation: The median level of salary compensation for this role is $126,756

Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits: GM offers a variety of health and well-being benefit programs. Benefit options include medical, dental, vision, Health Savings Accounts, Flexible Spending Accounts, retirement savings plans, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees with the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan includes the following benefits, in addition to many others:

  • Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
  • Healthcare (including a triple tax-advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
  • Company and matching contributions to 401K savings plan to help you save for retirement;
  • Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values; 
  • Tuition assistance and student loan refinancing;
  • Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match their skills and capabilities.

Equal Employment Opportunity Statements

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need reasonable accommodation to assist with your job search or application for employment, email us at  or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Salary range USD $126k+ annual
Date posted 17th November 2022
Commitment Full-Time
Place of work Remote (United States)
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